The participating stores included Real Estate, Xiyingmen, Ouyada, Ouhua Shangmei and other heavyweight stores. They have successively released their development plans and goals. Waibu stores have also expressed their sincerity to accept Beijing-based brands to enter the stores. Xu Liangxi, Chairman of Ouyada, said in a funny way that he came from afar with sincerity and had a rich family, just waiting to marry the “princess of the princess home†in Beijing. Representatives of well-known brand furniture enterprises such as Yifeng, Qumei and Aiyisisi also participated in the event.
Wen Shiquan, chairman of the Beijing Furniture Brand Alliance and chairman of Yifeng Furniture, said that this is the first step for Beijing to send the alliance to the overseas market. "We took the initiative to contact the major stores, and invited the overseas shops to come to Beijing for inspection. The excellent quality and sincerity of the Beijing-style furniture have won the favor of the overseas shops." According to reports, Ouyada, Xiyingmen and other large-scale foreign shops have extended olive branches Although the specific details are still under negotiation, Wen Shiquan said that the Beijing brand's brand benefits have undoubtedly provided enterprises with discounts such as a good location and early access to investment information.
Industry insiders said that the establishment of the Beijing School Furniture Alliance is to support small brands with large brands, build a cluster brand of Beijing School furniture, and gather the power of various brands to the national market. The size of the group and negotiation with the store can be more valued, far more confident than the previous single combat. Beijing sent furniture group to go out not only from the development needs of the enterprise itself, but also from the pressure of the Beijing market. It is reported that in the future Beijing Furniture will hold more such activities.
Comment: In the face of survival pressure, it is a wise move for Beijing to send furniture to attack and develop together. The Waibu store also takes pride in absorbing Beijing-style brand furniture. Both parties are willing to give you a good relationship, but how long the marriage lasts depends on how well it runs together
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