Case
Online shopping or physical store selection is very difficult
White-collar Ms. Wang, who works near China World Trade Center, is an online shopping expert. She has five years of experience in Taobao and has been "quick and fierce" since she has been "getting started." These two days, she was confused by the computer.
" Furniture is not as good as clothes and shoes, but it's not easy to give it away. In case of quality problems, returning goods is very troublesome, and the postage is very expensive." It turned out that Miss Wang had just moved to a new home and was planning to buy a rustic wardrobe. The prices in the shopping mall are expensive, but things on the Internet are 20-30% cheaper, but she is afraid that she may have problems with after-sales service.
"The little girl wants to buy rural-style furniture. Friends who have experience in buying furniture online give some advice. What about the after-sales service?" Not only did she want to "pick cheap" but also wanted to buy good things, and finally, Miss Wang decided The big home website forum posts for the help of experienced people.
data
Weibo surveys nearly half of consumers worried about after-sales
In fact, there are not many consumers like Miss Wang who are eager to try but look ahead. According to Sina Weibo survey data, regarding online shopping for furniture, 43.4% of Weibo netizens care about after-sales services, accounting for nearly half.
In addition, whether it can be delivered to the door to provide installation services, and whether the color of the picture is consistent with the real thing ranks second and third respectively for consumers' most concern.
Survey data at a glance
Ranking problem ratio
1 Whether there is perfect after-sales service like a physical store 43.3%
2 Can you provide home delivery and installation services 30.2%
3 Whether the color matches the real thing 26.4%
4 Is the price 22.6% lower than other websites
5 Is there a problem with the product? Is the claim settlement smooth 17%
6 It is impossible to judge whether it is suitable to be placed at home by size data 15.1%
7 Security issues of large payments 15.1%
Industry
Try to choose sellers with physical stores
With questions from netizens, the reporter interviewed the relevant person in charge of the Yuquanying building materials market with Taobao flagship store, Taobao's Aibochao Home Experience Museum and Sina's home shopping website.
The person in charge of Yuquanying said that consumers should not easily place orders before seeing the real thing. Anyone with online shopping experience knows that due to the problems of computer imaging and shooting techniques, there may be differences in colors and even the appearance of online pictures.
As far as Yuquanying is concerned, almost all online shoppers go to physical stores to look for good things, and then place orders online, which greatly reduces the chance of deviations.
And the staff who love bee tide and home also said that it is difficult to buy furniture online to separate from the offline experience. For consumers, looking at the experience store can see the product design more comprehensively, and through the in-person introduction of the sales staff can also have a more comprehensive understanding of product quality and performance. Once quality problems occur, consumers can also go to the physical store for help.
In addition, the person in charge of Love Bee Wave also said that consumers should try to choose a good quality shopping platform. A good shopping platform management system is relatively complete. It has stricter controls on the products, merchants' behaviors and qualification certifications. The regulations on the return and replacement of after-sales and problematic products are also relatively comprehensive.
Related reminders
Need to master the basic characteristics of products before online shopping
A few days ago, the China Consumers Association issued a series of online consumer warnings on its official website. Since it cannot be selected in the store and can be actually viewed, when shopping for special goods such as home furnishing, the color, material and environmental performance of furniture building materials are very high. Hard to determine.
The China Consumers Association reminds consumers that they must clearly grasp the basic characteristics of the product, whether there is after-sales service, etc. before purchasing, and also need to be very careful when accepting. It is not easy to sign and confirm before clarifying the responsibility.
In addition, consumers should choose regular shopping sites when buying, and try to choose online stores with high credibility and good seller evaluation. If you can not ensure the seller's strength and installation, after-sales and other information, it is best to rely on a third-party payment platform.
In this way, even if you encounter problems such as misalignment of the board, inadequate installation, and failure to recognize after-sales service, you can rely on the website to maintain your rights and interests, and sometimes you can even refund the full amount.
Shandong Zeen Decoration Material Co., Ltd. , https://www.zeendecor.com