Jade Sculpture Industry Cluster of Shifosi Town, Zhenping County

In recent years, the party committee and government of Shifosi Town have taken advantage of the traditional industry of jade carving and built a leading market in accordance with the idea of ​​“industrial support market, market-driven industry, mutual promotion and simultaneous development”, fostering and strengthening pillar industries, establishing private communities, and exploring The development of jade carving industry, which is "industrial support, innovative management, urban and rural integration, and cultural upgrading", has promoted the effective accumulation of industries, making the private economy show a rapid development speed and strong development momentum. At present, the town is producing jade carvings. The total number of individual and private enterprises with a total of 6256 employees has grown to nearly 30,000, and the output value has reached 800 million yuan, an increase of 35% compared with the same period of last year, making the private economy the most potential and dynamic growth point of the town economy. . (I) Basic Situation of Industrial Clusters 1. Basic Situation Shifo Temple Jade Sculpture Industrial Park consists of two parts: Yuzhuwan Private Community and Town Industrial Park. The private residential area of ​​Yucaow Bay is located in the west of Shifosi Town, covering an area of ​​2 square kilometers. Town Industrial Park Located in the east of Shifo Temple Town, it covers an area of ​​2 square kilometers. The entire park is characterized by the jade carving industry as a pillar industry. 2. Characteristics of industrial development (1) The industrial scale has expanded rapidly and the quality and efficiency have been significantly improved. After continuous development in recent years, it has built four professional markets, mainly based on the jade carving bay comprehensive market, and built the first jade culture museum and jade culture square in China, 4 commercial buildings in Jianxi District and 7 commercial buildings in the east. The Yuboyuan Market, the Yushuzhuang Small Pendant Wholesale Market and the Old Bizhuang Jade Carving Processing Community have been expanded, which has formed the four major jade carving professional markets and the industrial development pattern of 13 jade carving professional villages. At present, the town has a total of more than 4,000 jade carving processing enterprises (households), nearly 5,000 business stores and booths, nearly 30,000 jade carving employees, and more than 13 million jade carving products. The products are sold well in more than 50 countries and regions such as the United Kingdom, the United States, France and Japan, with an annual output value of 800 million yuan. Among them, the jade carving products category accounted for more than 70% of the national production and sales, and the pendant category accounted for more than 40%, becoming the country's largest jade carving processing and sales center. (2) The industrial chain is gradually improved and the market function is increasingly sound. The town has formed nearly 5,000 varieties of ornaments and accessories in two major categories, including jade bracelets, jade rings, jade ornaments, necklaces, earrings, etc., as well as vivid figures, various shapes and flowers and birds, and awkward beasts. There are also strange landscapes, exquisite furnaces, and more appreciation and practical use of cigarette holders, wine sets, tea sets, jade pillows, jade seats and so on. The complete variety and diversified grades make the stone Buddha jade carving famous both at home and abroad. It has promoted the development of the comprehensive industrial system of Kistler, antiques, calligraphy, bone carving, woodcarving, antiques and bronzes, forming antique handicrafts and porcelain. , copper products professional market. At the same time, since 2005, the party committee and government of Shifosi Town have increased investment, built a jade market in Liying Village, and gathered jade materials from all over the country to facilitate the local jade carving, local production, shorten production links, and improve The industrial chain has strengthened industrial functions. Especially since the construction of the international Yucheng since 2007, the planned investment is 700 million yuan. The planned area is 1200 mu, and 12 areas including the stone Buddha temple area, jade carving boutique area and jade processing area, as well as water system, garden and landscape, etc. Each area is associated with jade, and through jade sculpture, sculpture, text description and other forms, it displays jade culture, jade history, jade story, jade legend, etc., integrating boutique exhibition, trade, academic exchange and jade culture research. Modern features, and deep cultural heritage, strive to achieve the perfect combination of jade carving culture and architecture. After completion, it will become a window and position for carrying forward the long-standing Chinese jade culture and the unique and exquisite style of Shifo Temple jade carving. (3) The industrial connotation is continuously enriched, the cultural taste is greatly improved, and the concept of “cultural economy” is put forward. Starting from digging into the connotation of industrial culture, the external script “Jade” is built as the overall shape, and the jade carving exhibition hall and academic lecture hall are inside. The Chinese Jade Culture Center, which is composed of three parts of the Jade Culture Museum, effectively integrates the characteristic culture and the characteristic industry, especially the construction of the Jade Culture Museum, which is the first of its kind in the study of Chinese jade culture, and the knowledge and history of Rongyu. Artistic integration, greatly enhances the industrial taste, enriches the industrial connotation, and realizes the perfect combination of jade carving culture and traditional industry. (II) Main practices and measures 1. Cultivate and strengthen the leading industries, form the advantages of the scale of scale, base on the reality, give full play to the advantages of the traditional jade carving industry, and put forward the slogan “Yuming Town, Yuxing Town, Yufu Town” As a leading industry, we will cultivate and expand, expand the scale, and expand the project. First, optimize the industrial layout, form the scale, based on the advantages of traditional industries, and aim at the regional characteristics of the villages and villages in the town, to achieve the characteristics of the village, the village has a scale. The second is to build the market and lead the way. Taking the market construction as a breakthrough, the four major jade carving professional markets such as Hezhuang Yu Decoration Market, Yushuzhuang Jade Bracelet, Jade Cabbage Market, Shifo Temple Cuiyu Agate Market and Jade Carving Bay Comprehensive Market have been built. In 2004, the company invested more than 20 million yuan to classify and integrate the operating products in the jade carving bay market, and built the Yuboyuan market and the Yushuzhuang small pendant wholesale market, bringing the number of business outlets to more than 2,000 and nearly 5,000 booths. At present, the towns and villages and the four major professional markets, a total of 6,000 jade carving processing business households, employing nearly 30,000 people. The development of leading industries has also promoted the development of tertiary industries such as tourism, transportation and services. The town sends more than 10 buses to Beijing, Tianjin, Xinjiang, Shandong, Nanyang and the town every day. The whole town catering and entertainment There are 1,800 stores in clothing, small department stores, etc., with an annual output value of nearly 200 million yuan. 2. Building a dual-area carrier and building a platform for private economic development In order to strengthen urban functions, accelerate industrial development, and promote the transfer of population to urban areas, enterprises will shift to the park and promote the development of jade carving industrial clusters, forming a strong advantage. First, the private economic community of Jade Carving Bay was built. In the past few years, a total investment of 160 million yuan, supporting infrastructure, improving functions, and increasing the attractiveness and cohesiveness of private communities. At present, there are 10 commercial and trade buildings in the Jade Eagle Bay Business District, and nearly 500 jade carving business stores have been built, with more than 3,000 booths, attracting more than 3,600 jade carving operators and employing more than 4,000 people, including more than 1,800 business operators outside the town. , accounting for 52% of the total number of communities. At present, the private residential area of ​​Jade Carving Bay, the number, scale and benefit of individual and private enterprises are among the top ten privately-owned counties in the county, and have been rated as “provincial-level east-west cooperation demonstration zone”, which has become the leader of the economic development of the township; The town industrial park will guide the gathering of large-scale enterprises. Centering on the town of Zhenping to Erlong Highway, an industrial park covering an area of ​​2 square kilometers was planned and constructed. The infrastructure in the park was well-equipped and preferential policies were introduced to attract jade carving industrial households to enter the park. At present, there are 10 enterprises in the industrial park, which have initially formed a development pattern of “small commodities, large industries, small enterprises, large clusters, small capital, and large accumulation”, realizing the scale effect of agglomeration of leading enterprises, agglomeration of production factors, and agglomeration of advantageous products. . 3. Digging inside and attracting foreign capital, expanding the total amount of private economy. Establishing the idea of ​​“seeking for the future, not seeking for the big, not seeking the outside, and seeking for the outside”, attracting funds, going on projects, and seeking development. The first is to activate private capital and develop the private economy. The jade carving industry of Shifo Temple is a traditional industry, and private capital is accumulated abundantly, in order to tap and activate private assets and realize dynamic development. On the one hand, the idea of ​​"inside the town and outside" was established. Through the construction of the market, the construction of processing communities, and the introduction of preferential measures, the enthusiasm of farmers to enter the city was mobilized, and the wealthy farmers were introduced to bring in capital. With the improvement of urban functions and the growth of the market, more and more farmers are washing their feet into the city and starting a second business. In the past few years, more than 3,000 farmers from both inside and outside the town have been attracted to finance investment in the city; they have added vitality to the development of the town economy; on the other hand, the development of the “energy economy” is typical. In the grass-roots cadres, the focus is on selecting and cultivating leaders who have strong self-enrichment ability and strong ability to enrich themselves. In the 23 villages of the town, the double-strong branch secretary and the village committee director account for 95%, and the members of the two committees account for 80%. . Through them to guide, encourage, and motivate the masses to develop individual economies, a situation has emerged in the vast rural areas of the town that you chase me to catch up with the project and to compete for the development of the match. The jade carving industry has enriched thousands of households, and the private economy has accelerated the process of rural well-off. At present, the average annual net income of the jade carving production and processing business in Shifosi Town has reached more than 100,000 yuan, and the girl has become a fashion in the town. The second is to attract foreign investment and strengthen the private economy. We will adopt the method of “relying on the villagers to work on projects, the big members to run the project, the full participation in the project, and the identification of the carrier to compete for the project” to create a great atmosphere for attracting investment and attract foreign businessmen to invest in property development. In the past few years, a total of 50 cooperation projects have been signed, with a total investment of more than 100 million yuan, including 3 projects with an investment of more than 10 million yuan outside the town, 3 projects with an investment of more than 5 million yuan, and 7 projects with a budget of more than 3 million yuan. Development has injected fresh blood, bringing vitality and vitality. 4. Optimize the environment, form a private economy, develop in a hard environment, create a “Jade, Water Town, Green City” as the goal, in accordance with the principle of unification of politics, economy, culture, society and ecological benefits, high starting point, high standard planning Building small towns and building a platform for rapid development of the private economy. At the same time, it pays attention to perfecting facilities, hardening, greening, beautifying and brightening the main roads of cities and towns, improving the infrastructure of stations, entertainment centers, food courts, mass merchandisers, early childhood education parks, etc., forming a strong industrial support, perfect infrastructure and service functions. An entrepreneurial environment and a development environment with a sound and lively environment. In the soft environment, in accordance with the concept of “the government creates the environment, the enterprise creates wealth”, the first is to create a relaxed investment environment. Guide the masses to establish the idea of ​​"not asking for everything but seeking where to do it", compensating the masses at the lowest price in land expropriation, and the government does not make money from it, providing the cheapest land for enterprises; the second is to create a quality service environment. Regarding service as the first environment for investment, we will coordinate the departments of industry and commerce, taxation, land and farmhouses to provide the most convenient services and the most favorable policies for those who come to the enterprises to ensure that enterprises can solve the licenses, land use and construction in the shortest time. At the same time, the government will provide part of the working capital for the large-scale enterprises and enterprises that have settled in, and support and support the development of the enterprise; the third is to create a good public security environment. The key markets and key enterprises will be listed for protection, the surrounding environment will be centralized and rectified, and the comprehensive management of social security will be strengthened to provide a safe, stable and harmonious development environment for the private economy. The fourth is to create a development environment of integrity. On the one hand, build a credible government. Don't make a bad check on the preferential measures introduced by the government, so that it is necessary to do what you say. On the other hand, create a market of integrity Integrity education activities in various jade carving markets, the establishment of police districts, the opening of complaints and telephone calls, the establishment of technical appraisal centers, the image of "honest" trees, the "sincere" to gather merchants, the "sincere" to market, to " Sincerely seek development, create a development atmosphere for the pro-business, security, and wealthy merchants of Shifo Temple, and attract foreign businessmen to establish a business in Shifo Temple. (3) There are problems 1. The industrial chain is not perfect. Although Shifosi Town has a large processing and sales scale, most of the raw materials for processing and processing come from other places. Although some dealers manage jade materials, they are far from meeting the production needs in terms of variety and quantity. At the same time, the only raw material for the unique jade in Nanyang is often limited development, and the raw materials of other jade materials are more difficult to introduce in batches. It is difficult for a clever woman to be without rice. The lack of raw materials has become a bottleneck restricting the development of the industry and restricting the development of the industry. 2. Lack of leading enterprises. Shifo Temple has a production base of thousands of households, but its scale is relatively small, lacking large enterprises, incapable of intensive production, and lack of ability to withstand market economic risks. 3. The product grade is lower. Although the jade carving production and processing has a certain scale, in general, most of them are small-scale production of family workshops. (IV) Future development planning and safeguard measures In the future work, Shifosi Town will follow the eight-character policy of “development, agglomeration, growth and promotion” and take the road of industry, market and town, and develop simultaneously, and publicize its unique advantages. Make up for the weak links, increase the intensity of cooperation between culture and industry, market and processing, continuously enrich the industrial connotation, enhance the industrial quality, and enhance the development potential. 1. Expand the scale of the industry. On the basis of the current 13 jade carving professional villages in the south, the mountainous and hilly villages in the north will be guided to develop the jade carving industry. Attracting and driving more people from agriculture to jade carving industry, engaged in jade carving production, thereby expanding the jade carving industry, expanding the processing base, forming a jade carving processing base centered on the stone Buddha temple and radiating the surrounding. 2. Enrich market products and lengthen the industrial chain. While enriching bronzes, antiques, calligraphy, porcelain and wood carvings, corner carvings, bone carvings and other products, we will speed up the wholesale of jade materials, jade box packaging production and sales market, and collect jade materials from all over the country and around the world for processing and sales. Good industrial chain is not perfect, and the product packaging is inferior. By 2010, two jade materials markets will be built, and one jade box packaging production and sales market will be completed, so that all kinds of elements of production, supply and sales will be completed, and a one-stop industrial model of production, processing and sales will be formed. 3. Establish industry leaders and achieve intensive management. Taking the town jade factory as the mainstay, the company will set up a large-scale jade carving group with production and sales as the leading enterprise. It will lead the Shifo Temple jade carving industry to occupy a larger share of the international and domestic markets, making the characteristics of the stone Buddha temple more obvious and its advantages more prominent. 4. Promote market standardization. Focusing on large-scale operation and characteristic operation, we classify and combine various types of markets according to the varieties and grades of raw materials and products. Each market has special products, and different products are placed in different regions to ensure a style of one market. A region with a special feature that achieves market specialization and regionalization of products. 5. Excavate the jade culture and increase the thickness of jade culture. Taking the Jade Culture Center and the Jade Culture Museum as a platform, on the one hand, the jade carving experts and famous people are invited to set up the jade carving college to improve the quality of jade carving professionals; on the other hand, strengthen the study of jade culture, aiming at the new situation and different consumer demand. The custom of development and aesthetic taste, the essence of various cultures is integrated into the jade carving industry, research and development of new products, diversification, serialization and refinement to meet the needs of different consumers.

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