Interpretation of the developmental dilemma of video surveillance industry

The growth rate of the security industry will reach 20% in the next five years, and video surveillance, as a core part of the security field, will also have extraordinary development. As the market demand becomes more and more diversified, the application of the video surveillance industry has generally accelerated, and digitalization, high-definition, and intelligence have been put on the agenda. In particular, the integrated concept of Da Security has prompted many projects to focus on security application platforms, including access control, command and dispatch, emergency rescue, and fire protection applications. However, the rapid development of video surveillance still encounters a series of problems. This paper summarizes the difficulties encountered in the development of the video surveillance industry with three major barriers and four major issues.

The three barriers of the video surveillance market need to break through the comprehensive application of multiple disciplines in the urban video surveillance management platform industry. The industry has a higher level of technical skills and the ability of the employees. At the same time, most urban video surveillance systems are government-led. Investment, customers are more targeted. The major obstacles to the industry's entry are reflected in the following aspects:

◇Technical Barriers Urban Video Surveillance Management Platform The core competitiveness of industry companies is reflected in the strength of technology and R&D. It involves the comprehensive application of multiple technologies in computer hardware and software, networks, signals, electronics, graphics, systems engineering and many other disciplines. With the expansion of the application scope and the improvement of the intelligent requirements, security companies may also be required to master the application and research and development of new technologies such as artificial intelligence technology, wireless mobile technology, and cloud storage technology. At the same time, driven by the development of upstream chip technology and the complexity of downstream video surveillance management requirements, the city’s video surveillance management platform has a faster product replacement rate, and it also requires the absorption, optimization, innovation, and application capabilities of professional technologies. Increasingly.

With the deepening of the application of urban video surveillance systems, the requirements of the industry users on the performance, longevity, reliability, and stability of the urban video surveillance management platform are increasingly diversified and specialized. In addition to the need for new product development to integrate advanced technology In addition to profound understanding, it is also necessary to have a wealth of industry application experience, otherwise it is difficult to develop products with superior performance to meet the needs of industry customers.

最终 The end users of the sales barrier city video surveillance management platform are relatively concentrated, mainly government and public security departments. The characteristics of the industry determine that customers have high requirements for product stability and safety. In order to ensure the stability of product quality, customers have high requirements on supplier strength, product quality and after-sales service when selecting products. Once the product supplier passes the customer's strict product performance and service testing, it will establish a long-term cooperation relationship.

Since urban video surveillance systems are all government-led investments, and urban video surveillance management platforms are the most central part of the entire surveillance system, for the sake of reducing construction risks, users are more concerned about their successful projects when selecting platform vendors. Experiences and recommendations from other city-related departments, market-first-in-class persons with better product quality and experience have greater advantages in this regard. The market potential for technology upgrading and future capacity expansion of the urban video surveillance management platform is huge. Comprehensive considerations such as the compatibility of old and new systems, protection of past investments, and other factors, customers are more inclined to select suppliers of existing equipment, which has become a barrier for market entry. .

◇ Comprehensive talent barrier Urban video surveillance management platform industry is a knowledge-intensive industry. Product design and R&D needs comprehensive hardware technology, software technology, embedded technology, network technology, storage technology and many other technologies. It requires a large number of outstanding comprehensive R&D personnel. . Urban video surveillance management platform vendors do not rely solely on pure software or hardware technology. Software architecture design capabilities, rapid application software development capabilities, embedded hardware R&D capabilities, software and hardware integration capabilities, and testing capabilities determine a company’s competitive strength in the industry. This raises high requirements for the company’s professional talent reserves and objectively constitutes a barrier for the market to enter.

The four major issues in the development of video surveillance can not be ignored. Take the Guangdong Province as an example. According to the relevant person in charge of the Public Security Department of Guangdong Province, there are already 1.8 million video surveillance probes of Class 1, Class 2 video surveillance cameras in the whole Guangdong Province, with 1,391 security checkpoints and 7,757 dedicated video cameras. The public security bureaus of all cities in the province have built video surveillance centers. The industry expects that the market size of China's video surveillance market will maintain an average annual growth rate of more than 20% from 2011 to 2013, and the industry as a whole will be in a high-speed development stage.

Under the new market situation, the market and users have put forward new demands on the security industry, and these demands have in turn promoted the development of the security industry. The current video surveillance has begun to expand from the initial analog video surveillance to digital video surveillance, network video surveillance, and high-definition video surveillance. In particular, as people began to see images or scenes, and now they are required to see clearly, and even want the monitoring system to be able to analyze certain special scenes, the demand for systems such as high-definition video surveillance and intelligent video analysis software has also begun. Growing.

As one of the future development directions of China's video surveillance market, the network video surveillance system will have a market size of 16.891 billion yuan in 2013. According to industry insiders, although the scale of online video surveillance development is not too large and has not become mainstream, it is developing very quickly and can become mainstream in the short to medium term.

Whether it is online video surveillance or high-definition video surveillance, we can foresee that the development prospects of the video surveillance industry will be very impressive. However, it cannot be denied that there are various problems in the current video surveillance market. Its main performance is:

The homogeneity and price wars are getting worse. Analysts said that at present, there are more than 20,000 security companies in China, most of them are medium- and low-end, small and medium-sized micro-enterprises, and their plagiarism and cottages are serious. Moreover, with the further maturation of video surveillance technology, the gap between most products is getting smaller and smaller, and homogeneity is very serious.

In addition, the above analysts also stated that most of the small and medium-sized manufacturers in the field of video surveillance have poor brand awareness and rely mainly on price war as a means of market competition. This has led to fierce competition in the entire market, turning the market from the Blue Ocean into the Red Sea. .

The number of connected projects is still relatively small, resulting in the emergence of information islands and the inability to perform comprehensive monitoring on one platform. It is understood that although the trend of network monitoring and high-definition video surveillance has become a trend, there are still many monitoring systems on the market that are relatively independent of one another, resulting in the inability of video surveillance resources to be shared. The reason for this is that video surveillance systems operate independently and are not related to each other. In the event of an emergency, systems cannot be linked to each other in a timely manner. Monitoring images and other security resources cannot be shared, causing the management to fail to respond intuitively, and to quickly and efficiently play the role of early warning and prevention. Afterwards, it is difficult to uniformly check and search for records. The correlation between.

◇ Government-based investment projects, especially local government projects, and the proportion of civil projects are still relatively small. According to statistics, China's current projects are mainly concentrated in areas such as safe cities, smart transportation, and finance. The proportion of civilian security products is relatively weak. Taking the traditional security market as an example, less than 20% of government and industry customers account for more than 80% of the total market size, while more than 80% of SMEs and household customers only account for 20% of the total market size. At present, the vast majority of security companies set out from the “28 laws,” they are all focused on the needs of the government and industry customers to develop products, while ignoring the needs of many small and medium-sized enterprises and homes for the security system, which leads to a comparison of industry applications. Big imbalance.

In recent years, the debt of local governments has been too high, leading to the current BT or BOT model for most of the large-scale projects. Enterprises need more advances, which affects the development of the company. Industry sources said that for some video surveillance companies with relatively weak cash flows, when the government tightens monetary resources, there will be a phenomenon of arrears in project payments, and business conditions will worsen.