The second season of Hunan Satellite TV's outdoor variety show "Where is Dad?" once again triggered a round of ratings frenzy, and the parent-child topic aroused public interest. How does Dad create a healthy and safe home living space for the baby? The choice of children's furniture is an indispensable part.
In the home store, I learned that environmental protection and safety performance are the two most important concerns of Zhongshan parents when they buy children's furniture. Relatively speaking, solid wood children's furniture has a better effect in these two aspects, and its market share in Zhongshan children's furniture market has increased rapidly.
However, the high-end price line of solid wood children's furniture is at a disadvantage compared with the popular route of plate-type children's furniture. Market participants believe that the panel children's furniture will not be replaced by the rise of pine furniture, the two sides will occupy their respective markets and coexist in the competition.
Environmentally friendly solid wood furniture has low levels of pollutants
“Parents choose children's furniture, the most concerned about the environmental performance.†Many children's furniture sales staff or store owners said in unison.
The General Technical Conditions for Children's Furniture, which was promulgated in August last year, stipulates that eight heavy metals such as cadmium, chromium, lead, mercury, antimony, arsenic, antimony and selenium must be within the limits of the standard. For the formaldehyde with the highest public concern, the national standard for decorative materials, artificial boards and their products is used. The artificial board needs to reach the E1 level, that is, the formaldehyde content is less than 1.5mg/L.
In the home market, traditional panel children's furniture still occupies a considerable proportion. In line with people's impression of children's rooms, plate-type children's furniture, in addition to the lively shape, mostly maintains a brilliant color.
Located in Jane's home, Ai Duo Cool Children's Furniture Zhongshan Store is clearly positioned with children's and teenagers' color furniture. In the children's furniture store such as Jack Danny, the common children's colors such as pink and green are also dressed in the whole store.
"Our children's furniture is color, but there is no smell, and the environmental performance is very good." Ms. Liu, the home consultant of Aiduoku Zhongshan Store, said that the manufacturer of the store strictly controls the environmental performance of the products, and has a clear report on environmental indicators. “If the customer has doubts, we can fax the test report to the other party.â€
Compared with the panel children's furniture, the Songbao Kingdom, which specializes in making pine children's furniture, feels "easy" in terms of environmental performance. Wang Guoqiang, the person in charge of the brand, said that the raw materials of pine furniture are solid wood, the formaldehyde content is very low, and no adhesive is needed. The surface coating is water-based paint, and the content of formaldehyde and heavy metals is quite small, so the environmental protection performance is better.
However, this does not mean that all solid wood children's furniture is more environmentally friendly than panel furniture. Wang Guoqiang believes that some well-known brands of children's panel furniture, the requirements for environmental indicators are also very strict, and its environmental performance is also good.
Safety is slightly better than the plate furniture
In children's home space, safety is the focus of environmental performance.
The new national standard for children's furniture introduced last year stipulated that children's furniture products should not have dangerous sharp edges and dangerous sharp tips, and the corners and edges should be rounded or chamfered. The product should not have dangerous protrusions, and if dangerous protrusions are present, they should be protected in a suitable manner.
We found that children's furniture products have improved in terms of safety performance against the new national standard.
We have seen that most of the children's furniture edges and corners have been rounded, and almost no sharp corners can be found. Some double-layered children's beds have very rounded armrests. The guardrail on the edge of the bed is about 50 cm, which has a good protective effect. In order to prevent children who are too young from falling down the sloped escalator, the escalator of the bunk bed can be removed until the child grows up to be safely up and down from the escalator.
Pine children's furniture stores, such as Meimei Meijia, have also become "round" and cautious in safety design. For example, the products of the Kingdom of Songbao are not only designed with rounded rounded corners, but also the glass parts are installed as plexiglass, and the escalator distance is also designed according to the child's physical characteristics.
In contrast, pine children's furniture is still slightly better in terms of safety due to its material advantages.
Wang Guoqiang said that children are naturally active and like to jump on the bed. This requires that the furniture material has better pressure bearing capacity, and pine children's furniture has better performance in this respect. The plate type children's furniture is often connected by screws. If the quality is not too hard or the connection is not in place, it may crack and cause a safety hazard.
High-end routes still occupy the market
Although solid wood children's furniture has advantages over the plate type in the core performance of environmental protection and safety, the relatively high price makes this advantage not conquer all customers.
Wang Guoqiang, who has been selling pine furniture for many years, said that the children's furniture of the same grade brand, the price of solid wood is usually 1,000 yuan to 1,500 yuan higher than the price of the plate.
At the beginning of the entry of pine children's furniture, the high-end price route was not immediately recognized by the public. However, the renewal of the concept has made such children's furniture gradually popular, and there is a tendency to come later. Of the six children's furniture stores in Jane's home, four are mainly pine furniture.
"For pine children's furniture, the recognition of the citizens has almost doubled year by year." Wang Guoqiang said that after the improvement of living conditions, parents pay more and more attention to the environmental protection and safety of furniture, and most children are only children, parents are willing to spend more. Money, choose a healthier and safer furniture for your child.
However, from a manufacturer's point of view, pine children's furniture is unlikely to lower prices due to increased market share, as material costs, rent, and manpower are increasing. Wang Guoqiang said that pine wood children's furniture should reduce the price disadvantage, mainly relying on the change of the public's concept.
In the view of panel furniture merchants, although it has been squeezed by pine furniture in recent years, the advantage of “popularization†is destined to be replaced, but it is coexisting with the pine furniture.
Ms. Su, a home consultant of Jack Danny Store, believes that when people buy children's furniture, in addition to focusing on environmental protection and safety performance, they usually consider various factors, such as their own economic affordability, children's preferences, and so on. In this rational consideration, there are still many parents who choose plate-type children's furniture.
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