Whether in the global tool market or in the Chinese tool market, the wide range of applications and demand for hand tools is beyond imagination, and hand tools are also widely used in the automotive repair industry. In the past two years, the number of car ownership has increased rapidly, and the automotive aftermarket, especially the car repair market, is heating up. The data shows that in terms of China's car ownership, it has exceeded 35 million, of which private cars have exceeded 18 million, and new cars accounted for 60% in the last four years.
Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the internationally accepted saying, the profit generated by the aftermarket is compared with the relative pre-market, the ratio is about 7:3. In the entire automotive industry chain, the post-market profits will be at least double that of the previous market. From the perspective of sales profit, 50% to 60% of the profits in the mature foreign automobile market are generated in the service sector. China's automotive after-sales service market will be a geometric blowout. According to the inference, the market size in 2011 will reach more than 350 billion yuan. The global demand for hand tools will also increase greatly, and the demand for hand tools in some developed countries will increase by more than 10% per year. Facing the fast-growing market, China's hardware industry must seize the opportunity, clarify the development focus, and promote the transformation and upgrading of the industrial structure; enhance the independent innovation, especially the technological innovation ability lies in enhancing the enterprise's own strength; the two markets simultaneously, establish channels, brand promotion and Maintain, do a good job of internal and external efforts, and quickly occupy or expand market share in an increasingly fierce market competition and fast-growing market.
1. Clarify development priorities and promote industrial structure upgrading
Vigorously develop power tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, focus on the development of high-end and exquisite combination tools, car-mounted tools, construction hardware, kitchen appliances and other products, accelerate the formation of multiple varieties , multi-standard, serialized core technologies and products with independent intellectual property rights.
2. Combination of production, study and research to enhance the ability of independent innovation
Accelerate the establishment of a technological innovation system that takes enterprises as the mainstay and combines production, study and research. During the “Twelfth Five-Year Plan†period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovation and scientific and technological achievements industrialization projects.
3, export sales and domestic market, both markets
Under the circumstances of strengthening independent innovation and self-created brands, enterprises actively participate in domestic and foreign sales, walking on two legs, and the two markets are simultaneously. At the same time of OEM production, accelerate the transformation and upgrading of the industry, improve quality, and create independent brands and famous brands, which will play an important role in promoting exports. The combination of the two markets will help the company's stable and sustainable development.
4. Establish channels and brand promotion
In the case of good products and guaranteed quality, it is especially important to carry out appropriate brand promotion. You can establish your own sales channels in the country, promote marketing through agents, and cooperate with the media. A lot, this requires companies to work hard to find the right way. The other is after-sale protection. Many domestic and international after-sales services are not in place, or basically no after-sales service, which has become a major weakness of ours. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and doing good sales is also a top priority.
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