Editor's Note: On May 28, 2014, the “Jing Yan China – Beijing Brand Furniture 2014 Promotion Conferenceâ€, which was launched by the Beijing Furniture Association and 36 Beijing furniture brands, was held at the China World Hotel in Beijing. On-site interviews were held at the event site for the participating stores and furniture brand CEOs. Guest: Shao Xianqiang, Chairman of Oriental Parkson Location: Beijing·China Hotel>>>>> The following is the interview content: [Reporter]: What is the consideration for participating in "King Yan China"? [Shao Xianqiang]: This time, the Beijing Furniture Brand launched the Beijing Furniture Brand Promotion Conference for the first time, letting the distributors and furniture malls across the country learn more about the Beijing brand. Beijing brands are now emerging in China, and mainstream shopping malls dominate the mainstream cities in China. Why is the Beijing brand so strong, the first is good quality, the second product has the characteristics of each one, this trend is still relatively strong. Shao Xianqiang, Chairman of Oriental Parkson [Reporter]: How many dealers did you invite? [Shao Xianqiang]: We are also a large number of people in the country. Today, we have a limited number of places here. We are staying elsewhere. During the same period of the event, we launched a lot of new products. The original panel furniture was upgraded and launched the Mediterranean series, American neo-classical, French series and so on. [Reporter]: How many dealers are you currently in the country? [Shao Xianqiang]: We have hundreds of dealers in the country. [Reporter]: Which cities are more distributed? [Shao Xianqiang]: We mainly focus on Northeast China, North China, Northwest China, Central China and East China. [Reporter]: Which area is better. [Shao Xianqiang]: These are all good, South China is a little weaker, and the southwest is still okay. [Reporter]: Do you have a special invitation to the dealers in South China? [Shao Xianqiang]: This time all over the country, not my family application, Beijing 36 brands are applying, or a large number. Our dealers have joined a lot of other brands, including other brands to join me. In the past, dealers made us a brand and represented five or six brands. [Reporter]: How many specialty stores do you have in the country? [Shao Xianqiang]: We have more than 300 now, and our goal is to reach 1,000 in the future. [Reporter]: What is the ratio of stores and direct stores opened by dealers? [Shao Xianqiang]: We are dealers joining in the field, and Beijing is directly operated. [Reporter]: The proportion of your dealer is large enough. [Shao Xianqiang]: Right. [Reporter]: At present, in the dealership, what do you think is the biggest difficulty? [Shao Xianqiang]: I think it is still necessary to see whether the products provided by the manufacturers have core values. Only such dealers are willing to join. After all, dealers join a certain brand, the first condition is whether they can make money. [Reporter]: What you mean is that as long as your products are ready, dealers will not be a problem. [Shao Xianqiang]: That is not a problem, our philosophy is to join the Oriental Parkson and share the wealth that the brand brings to you. [Reporter]: What is the operating status in January-May? [Shao Xianqiang]: It is slowly growing now, not as fast as the previous two years.
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