Redwood furniture new national standard helps industry development

Furniture stores provide promotion platforms for new standards

The spontaneous promotion of quality express cards by mahogany furniture companies is conducive to shaping the brand image and enhancing market competitiveness, while mahogany furniture stores that accommodate more brands use them as a key task to supervise the implementation of enterprises, which lays the foundation for a good mahogany consumption environment . Ren Chengzeng, former vice president of Home, told reporters that it will drive enterprises in the Redwood City Hall to better understand and implement the "General Technical Conditions of Redwood Furniture" and introduce consumers to the changes brought about by the new standard.

Jiang Dingsheng, general manager of Redwood Street, mentioned in the forum that in September, the store organized a Redwood merchants to hold a new national standard training course, and asked redwood experts to explain the specifications in the new standard, including how to fill in the wood and tree species in the sales contract , How to make a quality express card that meets the regulations, etc. "Some companies in the store have product express cards or certificates of qualification, but they may not be able to do so in all aspects. Therefore, the store allows them to design their own quality express cards according to their actual conditions, which can include their own business philosophy and do Different styles, but must meet the requirements of the new standard. "

"Most redwood merchants have heard about it now, but some may not have started. Therefore, the store should play a positive role in promoting it." Zeng Yongjie, general manager of Hongbo Pavilion, said that he is responsible for consumers In principle, let the business understand this content. Therefore, the first thing to do in this process is to promote the new national standard, and then invite experts and scholars to make suggestions and make in-depth communication with merchants. The main work of the Hongbo Museum is to promote and create an atmosphere, which slowly produces this effect and makes merchants feel that this matter needs to be implemented quickly. If everyone does not consciously accept it and simply push it forcibly, it will be discounted in the implementation process. Therefore, many activities now held in the store will actively promote the new standard, hoping to use this platform to stimulate merchants.

Industry views

The new standard of mahogany furniture is conducive to improving the management level of enterprises

The new standard of mahogany furniture can push the management level of the enterprise one step higher. It is like a ruler. It is no longer the material that the furniture company wants to mark, which is the biggest progress. All long-established international brands actually have normative standards. After the implementation of the latest mahogany furniture standard, the definition and terminology were standardized. China is a big producer of mahogany. At present, this standard may also have some defects, but we can constantly improve and upgrade. If it is required to be completely in place at once, it is impossible. For enterprises to face reality, since the country has introduced new standards, enterprises must implement it, and the quality express card worn with the product is a permanent express warranty. If there is no time limit, the company will be responsible if there is a problem. We are currently in the implementation stage, and all products have instruction manuals and product qualification certificates, anti-counterfeit fidelity marks and registered trademarks, three certificates required by the national mahogany standard, and explicit cards, product instructions, and product qualification certificates are currently complete. And they are all made according to national standards.

Improve service quality with new standards

With the implementation of the new standard, redwood enterprises should improve the quality of after-sales service.

I do n’t think it ’s too difficult to promote the new standard in Beijing. Consumers in Beijing are very professional. Many of them will buy professional books to learn. It takes only one or two years to market. They are sane and have a strong sense of rights protection, but may The implementation in the field has certain difficulties. Some local manufacturers and consumers have relatively weak awareness of products and their own rights and interests, and their promotion may be discounted.

The implementation of the new standard is not a big problem, but we also have some confusion in the implementation. It is a great progress and breakthrough to mark the tree species, but many customers need to provide the inspection and identification report of the relevant department, but it may not be realized at present due to technical reasons.

Humanized handling of redwood consumption disputes

No handicraft is perfect, even the things in the palace have defects, so when the redwood company wants to protect the rights and interests of consumers, the sales staff should not over-render the product first, although the material is very important when consumers buy mahogany furniture Factors, but the salesperson should not simply emphasize this aspect, the material is only a carrier, and the level of process manufacturing also accounts for a large part of the product production process. Our customers are willing to spend more money on the process.

Enterprises should state in accordance with national standards, but do not exaggerate and brag about products, do not deify materials, and avoid future disputes. Because some problems such as the identification of tree species, the current technology may not be realized, so it is unreasonable to let the enterprise bear the risk of materials. So our approach is that if consumers have questions about the product, as long as the company is still there, then we promise to repair or return the product. Therefore, I think that when a dispute between an enterprise and a consumer occurs, humanized handling is the best solution.