Last year, sales of large floor home stores continued to fall

The building materials market continued to be in a downturn in 2012. Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, explained that in December 2012, BHI followed the trend of falling in November. The major building materials and home furnishing markets have entered the winter period of the market, and the stores will promote holiday sales at normal times. As a marketing strategy to cope with the off-season, all kinds of large-scale discount promotions at the end of the year and the year are mostly aimed at impacting sales volume, not asking for high profits, but rather laying the foundation for the new year's accumulation of customers to seize market share.

“The real estate industry continued to heat up in the past few years, and home and supermarkets such as flooring began to engage in 'land battles' in major cities throughout the country. 'Staking' has become the most popular investment point for building materials and home shopping malls.” Qin Zhanxue pointed out that floors, etc. The winter facing the building materials home market is not only due to the chain effect of real estate, but also the evil consequences of the blind expansion of the stores. “Because of the blind expansion and the intensified vicious competition in the industry, the country’s major building materials home stores have experienced problems such as a decrease in occupancy rates, difficulties in attracting investment, frequent changes in management personnel, and difficulties in rent collection.”

In December 2012, the National Building Materials Home Furnishing Index (BHI) was 106.48, a decrease of 3.32% from the previous month and an increase of 0.72% from the same period of last year. The sales volume of building materials homes above the national level for the previous month was 100.6 billion yuan, a decrease of 5.92% from the previous month. The annual sales amounted to 1,246.7 billion yuan, a year-on-year decrease of 2.46%.