With inflation, real estate regulation, etc. become the main theme in 2011, paint companies have entered a period of smooth development. In the past 2011, the key words of the paint industry were linked to price increases and funds. However, from the data reported by various companies at the end of the year, it seems that it also indicates that the Chinese paint industry will not experience a decline, and the prospects are still relative to other industries. bright.
Looking forward to 2012, the opportunity for the paint industry will still come from the large opportunities for changes in the external environment of the paint industry. This is a “strategic growth†opportunity for Chinese paint companies.
1. Segmentation and upgrading of product innovation opportunities.
Coating innovation space: function, environmental protection as the core orientation rather than the concept, packaging form of product innovation, we are concerned about the 2011 “minor†movement of paint companies, these trends do not form the mainstream, but represent the valuable innovation spirit of the Chinese paint industry, We call it "micro-innovation": really product innovation from the perspective of consumers. Although it is only a minor change, it includes respect and insight into the “feelings†of consumers. such as:
Make-up paint: A micro-innovation that is more “individual†on the basis of traditional paint products. The unique charm of make-up paint is the level of color superimposition. ;
Herbal lacquer: The introduction of plants in the field of chemical products and the creation of a healthy concept of environmental protection paint;
White Charcoal Paint: It is also the introduction of plant coating products in the field of chemical products. Meitu's efforts in product micro-innovation “Little Holland has exposed sharp corners†deserves attention and expectation.
Micro Innovation ------ China's paint industry subversive power.
We believe that if the above-mentioned micro-innovation efforts for coating products can be further integrated with corporate strategies and business models, that is, the introduction of the industrial marketing strategy model, rather than the traditional product marketing strategy model, the effect will be even greater.
Chinese consumers do not expect companies to create new products that are shocking, and paint companies can easily “get fresh, eat all over the sky†as long as they make even a little customer-perceived product innovation, and most companies either don’t pay attention to consumption. The perceived needs of the people either lack the system operational capabilities and thinking that amplify this micro-innovation into a corporate strategy!
2. The channel ** gave birth to a new model of corporate growth:
1. The rise of channel brands:
The evolution of the channels will surely continue to shuffle the cards. Those channels that ultimately survive and continue to grow will inevitably be channel providers with rich product categories, large terminal areas, and multiple outlets. Even to a certain extent, strong dealers will take channels to make manufacturers gradually control the right to speak to upstream suppliers (manufacturers). From the pattern of the paint market in Guangdong and elsewhere, we have gradually discovered the emergence of such signs.
The significance of these channel brands is to use channel brands to drive manufacturers' products. They represent a business model of "integrating products with channel brands," and HC believes that this type of business model for countering upstream control will be the future coating industry. The mainstream business model.
2. New online shopping channels:
Online shopping platform's transformation of traditional distribution channels: A number of paint companies, such as Nippon, China Resources, Mei Tushi, Garrison, and Garbo Lili, have opened online Taobao shops, while resembling dealer groups like Tu Tufang and Paint Fortress. Self-built online mall for paint sales.
The B2C channel is impacting traditional paint channels at an unprecedented speed, but the profitability of the paint B2C website or mall remains to be seen. Shortening the circulation of paint and transforming the costs of traditional channels into the cost of establishing controllable sales channels is the only way for paint companies to strive for long-term strategic advantages.
3, the paint industry challenges still come from the "root" short board of Chinese paint companies.
1, strategic vision:
Coating companies need to shift from the emphasis on packaging design, spokesperson, communication, and investment promotion to the expansion of strategic insights such as consumer insights, product micro-innovation, and channel model rethinking.
2, business model:
The characteristics of China’s economic recovery over the past 30 years have determined the effectiveness of its core marketing strategy model. However, in the new era of “constructive growth†in China’s consumption over the next 30 years, it is necessary to think in the strategic mode of industrial marketing. Strategically reflecting on the business model of the company: Which of the products, channels, and brands is the core of the business model?
Product-dominated model or channel-dominated model or brand-led model, each model has its advantages. Each model is closely related to corporate resources and has a decisive influence on the future of the company.
3, coating technology upgrades:
Paint companies must "micro-technical innovation", this is the right way for the strategic development of paint companies. The real reasons for the lack of paintership, the lack of emphasis on science, the dependence on communication to try to consume, and the superstitious marketing techniques are the reasons for this, which is related to the "beliefs" of Chinese paint entrepreneurs.
Looking forward to 2012, the opportunity for the paint industry will still come from the large opportunities for changes in the external environment of the paint industry. This is a “strategic growth†opportunity for Chinese paint companies.
1. Segmentation and upgrading of product innovation opportunities.
Coating innovation space: function, environmental protection as the core orientation rather than the concept, packaging form of product innovation, we are concerned about the 2011 “minor†movement of paint companies, these trends do not form the mainstream, but represent the valuable innovation spirit of the Chinese paint industry, We call it "micro-innovation": really product innovation from the perspective of consumers. Although it is only a minor change, it includes respect and insight into the “feelings†of consumers. such as:
Make-up paint: A micro-innovation that is more “individual†on the basis of traditional paint products. The unique charm of make-up paint is the level of color superimposition. ;
Herbal lacquer: The introduction of plants in the field of chemical products and the creation of a healthy concept of environmental protection paint;
White Charcoal Paint: It is also the introduction of plant coating products in the field of chemical products. Meitu's efforts in product micro-innovation “Little Holland has exposed sharp corners†deserves attention and expectation.
Micro Innovation ------ China's paint industry subversive power.
We believe that if the above-mentioned micro-innovation efforts for coating products can be further integrated with corporate strategies and business models, that is, the introduction of the industrial marketing strategy model, rather than the traditional product marketing strategy model, the effect will be even greater.
Chinese consumers do not expect companies to create new products that are shocking, and paint companies can easily “get fresh, eat all over the sky†as long as they make even a little customer-perceived product innovation, and most companies either don’t pay attention to consumption. The perceived needs of the people either lack the system operational capabilities and thinking that amplify this micro-innovation into a corporate strategy!
2. The channel ** gave birth to a new model of corporate growth:
1. The rise of channel brands:
The evolution of the channels will surely continue to shuffle the cards. Those channels that ultimately survive and continue to grow will inevitably be channel providers with rich product categories, large terminal areas, and multiple outlets. Even to a certain extent, strong dealers will take channels to make manufacturers gradually control the right to speak to upstream suppliers (manufacturers). From the pattern of the paint market in Guangdong and elsewhere, we have gradually discovered the emergence of such signs.
The significance of these channel brands is to use channel brands to drive manufacturers' products. They represent a business model of "integrating products with channel brands," and HC believes that this type of business model for countering upstream control will be the future coating industry. The mainstream business model.
2. New online shopping channels:
Online shopping platform's transformation of traditional distribution channels: A number of paint companies, such as Nippon, China Resources, Mei Tushi, Garrison, and Garbo Lili, have opened online Taobao shops, while resembling dealer groups like Tu Tufang and Paint Fortress. Self-built online mall for paint sales.
The B2C channel is impacting traditional paint channels at an unprecedented speed, but the profitability of the paint B2C website or mall remains to be seen. Shortening the circulation of paint and transforming the costs of traditional channels into the cost of establishing controllable sales channels is the only way for paint companies to strive for long-term strategic advantages.
3, the paint industry challenges still come from the "root" short board of Chinese paint companies.
1, strategic vision:
Coating companies need to shift from the emphasis on packaging design, spokesperson, communication, and investment promotion to the expansion of strategic insights such as consumer insights, product micro-innovation, and channel model rethinking.
2, business model:
The characteristics of China’s economic recovery over the past 30 years have determined the effectiveness of its core marketing strategy model. However, in the new era of “constructive growth†in China’s consumption over the next 30 years, it is necessary to think in the strategic mode of industrial marketing. Strategically reflecting on the business model of the company: Which of the products, channels, and brands is the core of the business model?
Product-dominated model or channel-dominated model or brand-led model, each model has its advantages. Each model is closely related to corporate resources and has a decisive influence on the future of the company.
3, coating technology upgrades:
Paint companies must "micro-technical innovation", this is the right way for the strategic development of paint companies. The real reasons for the lack of paintership, the lack of emphasis on science, the dependence on communication to try to consume, and the superstitious marketing techniques are the reasons for this, which is related to the "beliefs" of Chinese paint entrepreneurs.
Barbecue wire Grill Grate is made of high quality 304 stainless steel, never rusting and durable. BBQ Wire mesh does not have any coating or chemical ingredients, making food safer.
Multi-functional Grill Cooking Grid Grate: This wire mesh is mainly used for BBQ Grill Mat for outdoor cooking, it can also be used as a cooling and baking rack. Or you can develop other uses for it.
Cooking Grid
Shenzhen Lanejoy Technology Co.,LTD , https://www.wire-spring.com