The biggest feature of the guerrilla shop is that it has a short time and a variety of positions, and most of the choices are low prices. Some places with partial doors are not a common feature. In addition to being a good strategy to resist high rents, the guerrilla shop can also play the role of an experimental field. It can help shopkeepers test out which goods are suitable for consumers and find their own more accurate positioning.
Play a shot for a place; can play, then can not play, go, Chairman Mao, his old man, these classic guerrilla strategies are deeply rooted in the hearts of the people. In "Authentic Warfare", there are various tricks in each village. In the case of enemy strength and weakness, guerrilla warfare is the most effective way to maintain combat effectiveness according to local conditions, in order to win one victory after another.
Merchants who have never read military books are definitely not good businessmen. This guerrilla strategy has an absolute guiding role in opening a store to do business. Commercial warfare is like a war, and the degree of white-hot is not bad. If you fight it, you will either fill it up or fill it with a coffin. If you take the time to leave, the mall will not give you the time to say goodbye. The next one is lined up. The team. Among the various stores that do business in the store, the household goods store itself is a niche, and the land price is increasing, which increases the difficulty of operation. As a result, guerrilla strategy has become a business strategy they may wish to try. In the industry, this is called “pop up shopâ€, which is called the flash shop in foreign countries. It is a product of the economic crisis. The import is immediately replaced by the guerrilla shop.
The biggest feature of the guerrilla shop is that it has a short time and a variety of positions, and most of the choices are low prices. Some places with partial doors are not a common feature. Jenny, who runs ioopercent on Shanghai Wuyuan Road, closed at the beginning of the year. The landlord wants to raise the price, and the owner wants to find a bigger place. He did not connect well for a while and simply renovated it for a while. 100percent is a home-made store that sells original designs. There are chandeliers and sofas. Each piece has a designer background, so Jenny wants to find a house with a yard to arrange it. But you must know that the shop on Shanghai Beach is basically a sky-high price.
Working for the landlord, even a pocket money can not be earned. In the days of finding the right store, Jenny first opened a guerrilla shop in a friend's shop. She moved the inventory out and placed it in her home. The old customers who had accumulated originally deliberately went to visit the door. Jenny also did a lot of customer surveys and started to try the resident activities. I asked the Chinese medicine practitioners and perfume modulators to talk about some life topics. In the case of low rent pressure, on the one hand, the inventory is eliminated, and one side has a new experience, while also giving yourself a lot of time to find the right store.
In addition to being a good strategy to resist high rents, the guerrilla shop can also play the role of an experimental field. It can help shopkeepers test out which goods are suitable for consumers and find their own more accurate positioning. After the promotion of the lifestyle of the past ten years, Shanghai’s “Shenjiang Service Guide†finally opened its first physical store, “Shenhuo Pavilionâ€, which specializes in all kinds of design products, such as radiation home and stationery, and the Chinese version. Monocle, and hope that Eslite will seize the beach. "Shenhu Pavilion" started as a guerrilla shop. In the Spring of 2011, it was put into trial operation in the Xiaoyang Building of Sinan Mansion, and it was closed after three months. When the official store opened in Beijing Road in October, the original satin attire has disappeared. It turns out that Xiaoqing and the ladies have never met, and no one wants to try on the backless dress in front of a pile of cups and books. Plus, there is a fitting room for clothing, and it takes a lot of money to take up three squares.
Although e-commerce has a relatively large impact on traditional retail businesses, department stores and Shoppingmall are still based on mainstream business circles. The household goods that have been spinning around in the periphery are dreaming of setting up a shop in the store. But those IF Red Dot Awards, Philippe Starck's classic design, is still to be considered. Last year, the organizer of Shanghai Fashion Home Show held a one-week ilcstore in the atrium of Metro City. The 130 square meters from the induction cooker to the bone china tableware are all available. Some small European brands don’t even have a store in China. I want to be here first. Try the water and see if the gold on the beach is good. A few families have been happy for a week, and there are many things that go into the mall.
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