China's hardware tool "five" development focus

In the global tool market, or in the Chinese tool market, the wide range of applications of manual tools and their demand are beyond imagination. Hand Tools are also widely used in the automotive maintenance industry. The rapid increase in car ownership in the past two years has led to an increase in the automotive aftermarket, especially in the automotive maintenance market. According to the data, in terms of China’s automobile ownership, it has exceeded 35 million vehicles, of which private cars have exceeded 18 million, and new cars in the last 4 years accounted for 60% of them.

It is reported that in the next five years, China's hardware tools will strive to achieve new breakthroughs in product development, standard formulation and market development. There are five specific development goals:

One: We will vigorously develop electric tools, hand tools, measuring tools, range finder, pneumatic tools, Garden Tools, and desktop tools. We will focus on the development of high-end and sophisticated assembly tools, car tools, construction hardware, and kitchen electric tools to speed up the formation of products. Multi-species, multi-standard, serialized core technologies and products with independent intellectual property rights.

Second, the whole industry will strive to achieve export volume of USD 10 billion by 2015 on the basis of steady growth, among which the export of self-owned brands will strive to reach 10% to 15%. The second is to guide the dragon skull enterprises to form joint forces through the optimization of shareholding and participate in international market competition. In this process, we must basically eliminate high energy consumption and high pollution companies. The third is to introduce advanced management systems, increase research and innovation, and strive to establish one or two provincial or national engineering technology centers to ensure that the funds used for research and development innovation are not less than 5% of sales revenue. Patents that have been declared or obtained are Half should be put into practical use. Fourth, large enterprises should be encouraged to do a good job of quality management, establish a high-level laboratory equipped with advanced professional testing instruments, and be used for daily quality supervision. Fifth, we must increase the popularity of Chinese brands in the international market and strive to make more Chinese-made tool products into foreign high-end markets; at the same time, increase the share of domestic high-end products.

Third, a number of well-known companies have emerged in the Chinese tool industry, such as Shandong Wendeng Power Tools Group and Zhejiang Ningbo Great Wall Precision Industry Co., Ltd. The heads of these companies also expressed their own views on the development direction of the industry in the next five years and the company's development priorities. Yu Zhijiang, chairman of Shandong Wendeng Power Tools Group, said that the rapid economic growth and substantial increase in income have led to a higher demand for high-end and brand-name tools in the market. This is also the key to the future competitiveness of domestic tools. . Like other manufacturing industries in China, at present, domestic tools are facing challenges such as rising labor costs, shortage of ancillary products, insufficient power resources, and increasingly stringent environmental protection requirements. How to achieve healthy development in the face of these difficulties, the development of the tools identified by Wendeng Power Tools Group The principle is to further strengthen the company's fist products represented by live spanners, pliers, sleeves, and kits, and to intensify the transformation of production lines of these products to ensure high efficiency and high quality. At the same time, strengthen the brand. At present, Wendeng Power Tools Group has already marketed the company's original export brand, MAXPOWER, as a Maipo brand in China, and established Wendeng Maipo Tool Co., Ltd. to invest RMB 100 million in the construction of the brand.

Fourth, establishing channels and brand promotion. With good products and guaranteed quality, it is particularly important to carry out appropriate brand promotion. You can establish your own sales channels in China and market through agents. There are many ways to promote cooperation with the media, which requires the company to dig out the right way through its own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development and doing a good job selling services is also a top priority.

The fifth is to integrate production, education, and research, enhance independent innovation capabilities, and speed up the establishment of a technological innovation system that focuses on companies as the mainstay and combines production, learning and research. During the “Twelfth Five-Year Plan” period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.