China's office furniture industry, after several decades of rapid development in reform and opening up, both the number of enterprises, the number of employees, or the output value and benefits have increased by several times and hundreds of times. However, in recent years, the situation facing China's office furniture industry market is: mature consumption, fierce competition, product homogenization, space reduction, and significant economic benefits. There are many furniture brands in the office furniture industry , market competition disorder, regionality. The characteristics are obvious, showing mixed, chaotic and scattered state. Compared with the world-renowned office furniture manufacturing enterprises, China has the strength of the office furniture brand Liao Ruo Xingchen.
Although the overall furniture industry was not prosperous in these years, the author and some of the heads of office furniture companies learned that office furniture is much better than the civilian furniture market. At the beginning, most of these enterprises were “export-orientedâ€. After the economic crisis, they only turned their marketing targets from foreign countries to domestic markets, and they fought in the domestic market. There are problems in industries and markets, and the problems are not terrible. I am afraid that the problem should be regarded as a habit. I am afraid to ignore those fatal weaknesses. Achilles, the hero of Homer's epic, is so powerful that no one can win, but in the end, he was shot by an archer with a sharp edge of Paris. In the battle of Troy, the hero is still the same, not to mention our industry is not strong. What is the most serious and fatal problem in China's office furniture industry? The small series of home network thinks nothing more than the following two points.
Lack of scientific marketing strategy
At present, the most prominent problem of domestic domestic office furniture brands is the lack of scientific marketing strategy, which is also the consensus in the industry. The author once had a conversation with the head of marketing of the famous office furniture company in Guangdong. He said bluntly: looking for a dealer to check if he is in the local area. In the local area, there are some "small backgrounds", I think all the office furniture companies of such dealers will be happy to collect them. Another person in charge of Zhejiang office furniture marketing humorously classified the marketing of the office furniture industry as "humanistic marketing." To put it bluntly, it is “relationship marketing†and “personal marketingâ€, and may also involve “bribery marketing†and “corrupt marketingâ€...
In our office furniture industry, most companies lack systematic market competition strategies and management methods, and even adopt a relatively simple competition method. Some low-level competitions are emerging endlessly... In this “hidden rulesâ€, the country is extensive and deep competition. When will it arrive?
Personalized VS standardization
Personalized customization and standardized mass production have always been two completely different concepts for office furniture, and sometimes seem to be contrary. It is understood that the price of products derived from personalized customization and standardized mass production may also differ by 20%-30%. I think this is mainly because the standardized mass production can carry out unified large-scale procurement, which greatly reduces the compression. cost. At present, many domestic office furniture enterprises are faced with the dilemma of moving from personalized customization to standardized mass production. A responsible person in a large office furniture company doing a good job in China told the author that their most important job in 2013 was to promote standardization. Standardization does not mean the loss of personalization. There is still a lot of choice and freedom to match. The combined space can meet the individual needs of the enterprise.
Looking at the world, every high-growth modern enterprise is a company with high degree of standardization in many aspects such as management, scientific production, etc. For office furniture manufacturers, only the relationship between standardization and individualization can be scaled up before they can go. Go out.
The LED underwater light is a light that is placed under the water. The appearance is small and exquisite, and the appearance is elegant. As an underwater lighting fixture, LED underwater light is widely used in various sightseeing places such as square parks. It is the perfect choice for fountains, theme parks, exhibitions, commercial and art lighting.Most of the materials are made of stainless steel and glass. The types of stainless steel are 201, 304, 316, etc.This lamp is designed with fully tempered safety glass, wide light radiation surface, strong transparency.The interior of the luminaire is highly waterproof and has a protection rating of IP68 or higher .All adopt imported high-power LED as light source, which has obvious advantages such as long life, low power consumption, pure color and no pollution. With the DMX512 control system, it can achieve a variety of color changes.If you want to know more, please contact us.
Underwater Lights,Submersible LED Lights,Underwater Boat Lights,Underwater Fishing Lights
JIANGMEN LEDERLIGHT LIGHTING Co.,LTD , https://www.lederlight.com