A letter to the trade cooperation master

The country's first smart home installation and after-sales service platform - Lock Tradelink APP has developed rapidly. At the research and development stage, 14 manufacturers and 100 masters signed strategic partners. The APP was launched in just 4 months and received nearly 100 well-known in the industry. The manufacturer has approved and signed the installation cooperation agreement, and reached a cooperation consensus with nearly 3,000 masters across the country. The platform has completed nearly 1,000 intelligent lock installation tasks and issued more than 100,000 yuan for the installation fee of the cooperative master. Currently, the startup team of 10 people on the trade platform is locked. After the completion of the construction, software R&D has taken shape, and the national city operator joining mode of “100th City Station” is about to start. Thanks to all the masters for their support and recognition of the lock trade platform.

During the year when I founded Lock Tradelink, I have a lot of words to talk to, but every time I mention it, I tell myself to wait, now it’s not the time, and everyone has a deeper understanding of Lock Trade. I will talk about our thoughts on the first floor. Today I think it is time to chat with you. It is time to tell us about our ideas:

1. What kind of work are we doing?

First of all, we have to reach a consensus, what are we doing? Some masters will say that we are doing emergency unlocking, installation, after-sales, and lock-changing business. In fact, we have taken the smart lock installation and after-sales service as the entry point and developed into a professional service platform in the field of smart home. Please remember that we are providing professional services to the community security. Like the drivers and UBER car drivers, we are doing the home repair service industry on the tall, we are a new generation of after-sales service engineers, not just locksmiths. Only by realizing this can we help us to do a better job and be more professional. Moreover, we have to dare to take on the responsibility of the after-sales service of all manufacturers, take the initiative to bear more of their after-sales service, let us have more opportunities to contact consumers, through the service to explore the re-consumption of their neighbors and friends, and soon the platform online distribution function Will allow the co-worker to earn a product distribution commission in addition to the installation fee and after-sales service fee.

2. What will happen to this industry in the future?

At the moment when various smart home products are emerging, the smart door locks have become the "first step in smart entry"! In Europe, the United States, Japan, South Korea and other countries, the use of electronic smart locks has been quite common, especially in South Korea, the use of smart locks in apartments is as high as 90%, but in China, the popularity of smart locks is only 3%, many traditional mechanical lock companies In the past, a number of traditional enterprises such as TCL, Dahua, Skyworth, Haikang, Honeywell, Huawei, Skyworth, Haier, Konka, and Rongshida have been put into production in the field of smart locks. The modern lock industry injects vitality, but also brings opportunities and challenges to the industry. The development of various manufacturing companies and sales merchants will eventually be the landing of after-sales service. The group of masters who install the after-sales service from the terminal consumers will Will become "toon".

The concept of openness, sharing and freedom of the Internet has created a new B2B2C ecological model, which will guide traditional services and mobile Internet upgrade and transformation, allowing users to directly connect with the master through the platform, using big data and user participation to create individuals. The master's unique integrity system; the formation of a user, platform, master open service ecosystem. Manufacturers, merchants, and users can find high-quality installation masters on the lock trade platform, and the masters who are stationed on the platform will continuously receive installation tasks from the cooperation vendors through the platform.

3. What kind of platform is Lock Tradelink?

We designed the lock trade in this way: manufacturers, merchants (users) place orders in the platform, and pre-exist the service fee platform, the task of the nearest master voluntarily orders and contact the buyer to communicate with the door installation service specific matters, the master on time Provide high-quality and efficient installation and after-sales service, the photo uploading platform confirms the completion of the task, the task release vendor can receive the message on the APP platform to return to the buyer, and the master will perform the scoring evaluation and the completion of the task confirmation (Lock Tradelink customer service will also The master service process is evaluated. 90% of the service fee can be automatically settled to the master “My Wallet” (the platform receives 10% commission), and the master can withdraw the operation every Tuesday.

The platform process is so simple, but there is a strong service system behind it. In ensuring the interests and responsibilities of multiple tasks, the platform implements the preferred dispatch mechanism: the higher the evaluation, the more orders, the highest scores, and the platform. The certified master will influence the order of the next manufacturer and user. The platform also implements the four levels of cooperation, such as “registration, certification, star, and employment”. The higher the priority order, the higher the installation cost will be. The “hiring” master will receive an annual salary of several thousand yuan per platform. reward. I hope that the masters respect the rules of the platform and win more priority orders for themselves.

In order to ensure the smooth execution of the task, the platform provides online installation training functions. Any installation instructions or installation videos of the task partner or brand can be viewed in the “Tutorial” or “Video” of the lock bar. The manufacturer's installation specification requirements and instructions are strictly implemented during the installation process and the platform rules are followed. Put an end to the behavior of individual masters: deliberately accuse the original product quality, or add charges to the user by installing matching. When the task party and the platform receive a complaint about your homework behavior when returning to the user's phone call, the platform will have the right to do the work for the master: no stop, no warning, no penalty, no penalty, no written penalty, etc. Directly seal the number and publicize it at the lock bar.

4. What do we need to do?

Since the establishment of the R&D lock trade platform, on the one hand, users, especially the manufacturers, have been troubled by finding a good master. On the other hand, they have been angry at seeing that the master has no orders.

You will say that I have not received a single order for a long time?

Have you ever understood how other people who received the order did it?

Have you seen the series of articles pushed by Lock Trade and the announcements in "Lock Bar"?

Have you seriously reflected on yourself and improved your skills while transforming your business thinking mode?

......

When Lock Tradelink became a bridge to connect manufacturers, merchants and users with the masters, I saw that many masters exposed the immature and unqualified side: picking up three or four, if the price is low, and getting the price after the order is received, If you don't punctualize, arbitrarily comment on products, look short, and always want to sell your own products, you will earn more. If this is always the case, a large number of manufacturers will be discouraged and will not cooperate with our locksmiths.

We all know that the demand for locksmiths is a low-frequency consumer demand, but it is also a rigid demand. For example, if you install a fingerprint lock, it is not necessary to install it every day. It may take only a few years. Especially the emergency unlocking, too much contingency, it is rare to catch up once and twice a year. The mission of Lock Trade is to build a team of elite soldiers, use the power of the platform to communicate with various manufacturers, merchants, and online stores, and to give the locksmiths a fight for the installation work.

Many locksmith masters carry the label of unlocking, always thinking about the high-profit profit-making era in the past, just change the lock core to 200 yuan, 300 yuan or even higher, open a lock is a random call for a high price, understand, because this live Children are not there every day, they have to support their families. Think about the door of the master who installed the door for 100 yuan, an air-conditioned three-person high-altitude dangerous operation for half an hour before the charge of 70-100 yuan, and most of our fingerprint lock installation only need one person usually half an hour or so to install a hand Locks, charges between 150-300 yuan or even higher, and many locksmiths assigned by the lock factory to maintain a lock at 120 yuan can be installed. Only a certain master in Chengdu installed a hotel lock for a dealer. The annual income is between 200,000 and 300,000, and the installation fee for a single lock is only about 30 yuan.

It’s the kingly way to work hard. Now I’m still making money in this business. I just earn more and fight less. If you earn less, you should analyze it. Those who make more orders will see more people’s tips. Where, instead of the manufacturer, a low-cost order is urgent, 骂 manufacturers 骂 business 骂 platform. The most annoying word in the world is the reason for the loser. In fact, many times, our locksmiths are not willing to put down their shelves to change their operations, and have rejected many of the lock factory orders. Lock Tradelink platform In the absence of large-scale task orders, Beijing’s Zhang Jun’s master has received 33 monthly incomes of more than 5,000 yuan. This is only the income of Master Zhang’s single platform. If the masters are like Zhang Shifu Then, we can get more manufacturers' installation orders, and everyone will earn more.

5, the requirements of the lock trade cooperation master

I sincerely hope that all the teachers who have settled in the lock trade platform can change their minds and change their minds. From the single locksmith status to the installation of after-sales service engineers , it is impossible to make a big fortune by relying on scattered emergency unlocking. Smart home service is the development trend, and the opportunity to lock the trade platform as a business to operate? Lock Tradelink platform will not receive you a lot of publicity and promotion fees like the same city 58 or Baidu, Lock Tradelink gives users and teachers a fair and open platform, only the platform that meets multiple interests can last longer, locksmith master If you can't make money, you can't make money by locking the trade platform. So we serve everyone who respects and respects the industry and the rules of the platform. Otherwise, Lock Tradelink may not be suitable for you.

When the lock trade platform gathers enough locksmiths, it will produce a strong market appeal (a big wind). Therefore, the locksmiths only introduce and invite more locksmiths to register on the lock trade platform to form a scale effect, and also form a regional and national influence, then they can be connected on the lock trade platform. To more orders. That is to say, the locksmith masters only hold the group, only the joint propaganda, only the promotion together, can help themselves, but also help others.