Time: December 16-18, 2016 Venue: Shanghai World Expo Exhibition Hall
First, B&BChina exhibition background:
With the advent of the mass tourism era, rural tourism has become an important part of the current tourism industry, but the rural tourism in the 1.0 era, which was dominated by farmhouse music, has been unable to meet the needs of consumption upgrading. Therefore, the homestay will become a trend in the future.
In this context, Chinese consumers are becoming more and more mature, and a large number of high-end people in the tourism resort with hotels as the core are forming. They focus on experience, pursue individuality, and pay attention to quality and brand. With the promotion of the media and the promotion of information on the OTA, especially since the media intensive reports in the past two years, the B&B has become a non-standard accommodation, which is satisfying the individualized accommodation that ordinary hotels cannot satisfy. Customer needs. As the market segmentation phenomenon becomes more and more obvious, B&B as a new generation of forces is gradually occupying the hotel accommodation market. The development of China's B&B in 2016 presents the main features of increasing number and concentration, the government attaches great importance to it, the market has great potential for development, the management is gradually standardized, the main body tends to diversify, and the two-way interaction between the two sides of the strait.
In November 2015, the “Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Living Service Industry to Promote the Upgrade of Consumption Structureâ€, Guofafa [2015] No. 85 clearly stated that “active development of inn, short-term rental apartments, long-term rental apartments, etc. "Views. On February 17, 2016, the National Development and Reform Commission and other ten departments, "Notice on Guidance on Promoting Green Consumption," also gave positive support to the rental of hotels.
Second, B&BChina exhibition introduction:
2016 Shanghai International Homestay Cultural Industry Expo (B&BChina), hosted by Shanghai Lanshi Exhibition Service Co., Ltd., will be held in Shanghai World Expo Exhibition Hall every December!
As China's premier B&B cultural industry event, Shanghai International B&B Cultural Industry Expo has always insisted on organizing domestic and international quality B&B resources and B&B service enterprises, displaying rich and varied B&B resources for domestic B&B industry buyers and many travel enthusiasts, and is committed to Exhibitors provide an effective platform to explore the Chinese and even Asian source markets.
The 2016 B&B Exhibition will be held at the Shanghai World Expo Exhibition Hall on December 16-18, 2016 to provide exhibitors and professional visitors with the world's most advancing and authoritative industry data sharing and resource development. The best channel for the brand, providing travel enthusiasts with the latest international B&B information, on-site experience and a large number of quality B&Bs. Whether you are a homestay professional or a public travel enthusiast, Shanghai International B&B Cultural Industry Expo is the best not to be missed. Industry trade and public leisure exhibitions.
Third, B&B China organization:
Approved by: Shanghai Municipal Commission of Commerce
Organizer: Cross-Strait B&B Cultural Promotion Center
Supported by: Tongji University Architectural Design and Research Institute (Group) Co., Ltd.
Shanghai Tongji Urban Planning and Design Institute
School of Economics and Management, Tongji University
Friends of the ancient village
Co-organizer: Greenland Group
China Health Industry Code Committee
Enjoy the residence
Fengbao Culture
Organizer: Shanghai Lanshi Exhibition Service Co., Ltd.
Fourth, B&BChina exhibition highlights:
· Uniqueness:
The only exhibition in China with a homestay theme
·Regional Advantage
The Yangtze River Delta region with Shanghai as the center is the region with the highest level of urbanization in China and has a large middle and high-end tourism group. B&BChina debuted to help the active wave of the Chinese homestay market.
·Super high media exposure
Hundreds of domestic and foreign mainstream media and professional media hit the scene, presenting wonderful reports in real time, presenting an international-level homestay event.
· Excellent platform for bringing together the entire industry chain
Committed to providing exhibitors with an effective platform to explore the Chinese and even Asian source markets, bringing together global boutique B&Bs, design and construction related companies and products, operating agencies, franchises, investment institutions, derivatives, home-related media, academic institutions, and homestays. Maker, government agencies, etc., provide one-stop solutions for displaying resources, developing channels, and establishing brands.
· Colorful and concurrent activities on site
Hosting dozens of “B&B Summit Forums†for exhibitors, homebuyer operators and experts and scholars, travel brand operators, representatives of tourism investment institutions, homebuyer makers, representatives of travel agencies, mainstream media at home and abroad, homestay enthusiasts, government Relevant department personnel set up a professional, shared and international communication platform.
V. B&BChina participation scope: (five exhibition areas)
1. Promotion of hotel tourism resources (fine exhibition area)
01. Boutique B&B: Farmhouse B&B, Waterfront B&B, Hot Spring B&B, Shanshui B&B, Sports B&B, Ancient Village Cultural Experience B&B, Landscape B&B, City B&B, Boutique Inn, Youth Hostel, Micro Hotel, Boutique Culture Hotel, etc.
02. B&B Village (tribe): traditional village, old-age health base, camp-style homestay group
03. Development of B&B resources: undeveloped ancient villages, traditional villages, traditional houses, landscapes, woodland and other resources for investment construction.
2. Design and construction of the hotel (exhibition area)
01. Homestay design and construction agency:
Architectural design, interior design, landscape design, maker studio, folk art craftsman, non-genetic inheritor, college and construction institution.
02. B&B construction materials:
1B&B building materials: antique tiles, city tiles, glass, doors and windows, screens, large wood, wooden houses, stone bases, painted paints, reliefs, stone carvings, brick carvings, wood carvings, bronze sculptures, murals, curtain walls, door nails, plaques, couplets , intelligent locks, hardware accessories, art ceramic sanitary ware, integrated houses and ancillary equipment, HVAC equipment, weak electrical engineering equipment, swimming pool sauna equipment, water treatment systems, etc.;
2 B&B home: classical carpets, tapestries, antique art, ceramics, bronzes, grilles, jade, root carvings, dental carvings, clocks, ancient lacquerware, oil paintings, calligraphy and paintings, lighting, antique furnishings, four treasures of antiques, antique furniture, Ming and Qing antiques Furniture, huanghuali, rosewood, rosewood and other valuable hardwood furniture, Zen supplies, Buddhist supplies, tea culture, hotel supplies, fire equipment, monitoring equipment, digital management equipment, etc.;
3 B&B View:
Kistler, stone carving, precious trees and flowers, open-air leisure facilities, installation art pieces, rattan bamboo art, leisure platform, wetland trail bridge, fountain water and fish pond, fence iron, outdoor leisure furniture, outdoor landscape lighting, artificial plants, etc.;
3. B&B operation (exhibition area)
01. Marketing channels: tourism OTA online booking platform, APP/self-media public platform, search engine, travel-related websites, travel paper media, travel agencies/industry associations and related tourism groups;
02. Franchise: franchise network platform, brand operation organization to join, hotel management agency to join, home stay culture, design, artist franchise agency, home stay short-term custodian institution, home-based settlement development base to join;
03. B&B investment: government support funds, tourism investment institutions, insurance company assets assessment financing, civil society investment, etc.
4. Homestay and B&B Culture (Exhibition Area)
Traditional medicine and dietary materials, acupuncture, massage, cupping and related traditional health equipment, cultural performance institutions, folk art related artists, event planning executives, folk crafts, etc.
5. B&B leisure sports (exhibition area)
Mahjong table, billiard equipment, table tennis equipment, book bar, mountaineering equipment, mountain bike, kayaking, inflatable boat, leisure boat, indoor children's playground, swing, slide, trampoline, seesaw, combination play toys, safety mat, Rock climbing, climbing, ski equipment and apparel, first aid equipment, mobile huts, mobile toilets, etc.
Six, B&BChina participation fee:
1) Booth price (application deadline - October 31, 2016) Note: 20% of double-sided open booths
Type standard booth (9m2) indoor light floor (18m2 for rent)
Domestic exhibitor RMB13600/RMB1500/m2 square meter
Foreign-funded enterprises USD$3600/piece USD$360/m2 square meters
2) Booth configuration:
·Standard booth: Chinese and English fascia board, 1 consultation table, 2 folding chairs, 2 spotlights, 1 power socket, 1 paper cassette.
·Light booth: only the exhibition space, no exhibition racks, exhibition equipment, no special installation management fees, power supply fees.
Seven, B&BChina conference advertisement:
□ Cover three-quarters of the layout (color) ¥35,000 □ Back cover full version (color) ¥30,000
□ Seal 2 full version (color) ¥20,000 □ seal three full version (color) ¥ 15,000
□Intra-page cross-version (color) ¥25,000 □ In-page full page (color) ¥10,000
□Inside page full version (black and white)¥5,000□Bookmark¥10,000
Note: For other advertising cooperation fees, please contact the “Shanghai B&B Exhibition†Organizing Committee or the official website of the exhibition: Exhibitor Center, download the central area to download
Eight, B&BChina exhibiting procedures:
1. Exhibitors choose the exhibition area and location;
2. The two parties sign the participation contract, and the exhibitor will pay 50% of the booth deposit or the full amount within 3 working days.
With the same effect, the booth is reserved;
3. The exhibitor's booth fee will be remitted to the organizer's account. After the exhibitor has remitted the fee, please send the bank remittance slip.
True to the organizing committee;
4. Exhibitors must pay the balance before November 20, 2016, otherwise the organizer has the right to adjust or cancel the balance.
The designated booth;
5. After receiving the full cost of the booth, the organizer will send the Exhibitor Manual to the exhibitor one month before the start of the exhibition.
6, the principle of order allocation of booths: "first apply, pay first, arrange first" double-sided open booths plus 20% fee;
7. Exhibition exhibition on the spot (to ensure the overall image of the exhibition, the organizing committee reserves the right to negotiate with the exhibitors.
The right to adjust the position of the booth);
Nine, B&BChina target audience:
-- Travel enthusiasts - B&B operators
- interior designer - architect
- Landscape Architect - Builder
-Building materials supplier - folk art craftsman
- Ancient Building Restoration Specialist - Environmental Art Planner
-B&B experts, scholars - travel brand operation experts
- Large-scale network e-commerce people - hotel supplies production and sales representatives
- Representatives of government agencies - industry associations
- Representatives of mainstream media at home and abroad - representatives of tourism research institutions
- Representatives of tourism investment institutions - travel agencies
X. B&B China involves the industry:
--B&B Operating Agency - Decoration Company - Architectural Design Planning Unit
- Real Estate Industry - Landscape and Landscape Industry - Construction Builders
-Building materials manufacturer - Ancient building restoration agency - Tourism brand operation agency
- Large-scale network e-commerce platform - hotel supplies production and sales company - government agencies
-Industry associations - domestic and international tourism mainstream media - tourism research institutions
- Tourism Investment Institutions - Tourism Intermediaries - Tourism Education Institutions
XI, B&B China Exhibition Forum and related activities:
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Item Display
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