Last year, the world economy was in a downturn, market demand was sluggish, the domestic economy was down, and export pressures were high. According to statistics, the total export value of seven major categories of bags, textiles, clothing, footwear, toys and
plastic products was 2.93 trillion yuan, down 1.7% year-on-year. In the first two months of 2016, the export of plastic products was 34.92 billion yuan, down 11% year-on-year. Among them, the export value of primary-shaped plastics was 3.61 million tons, down 4.7% year-on-year. The export value of plastic products in March was 4.585 billion yuan, a year-on-year increase of 39.48%. According to the latest statistics, China's exports of plastic products in January-April 2016 were 3.17 million tons, a year-on-year increase of 6.7%.
At present, China's plastic products export pressure is still large, foreign trade development has certain difficulties, and direct trade with Japan and the EU is decreasing. For China's plastic products enterprises, it is extremely urgent to find a market with great development potential as soon as possible. Australia's economy is developed, products are rich, consumer demand is strong, the domestic plastics industry is slightly weak, and most plastic products rely on imports, which is a huge potential market for China's plastic products and plastics machinery enterprises. As Australia's demand for environmentally friendly plastics continues to increase, so does the demand for new plastic machinery and related products. China can not only export plastic machinery with price advantage in the locality, but also provide local enterprises with equipment for processing plastics. It can also supply various plastic products produced by itself. The two complement each other and drive the development of the entire plastic products industry in Australia.
Under such a severe foreign trade situation, solving the export problems of enterprises can start from the following three aspects:
1. Establish and improve the product quality management system, improve product quality, strictly control the quality of raw materials, and put an end to the production of raw materials.
2. Strengthen investment in product technology and technology, accelerate research and development of innovative products, reduce production of low-end inferior products, increase the ratio of high-tech products, and strictly control the use of brominated flame retardants.
3. Enterprises should change traditional trade methods, actively participate in various domestic and international exhibitions, and adopt various marketing methods such as e-commerce.
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