In 2011, the global e-commerce market is expected to reach 680 billion US dollars; as of March 2011, the number of Chinese Internet users has reached 457 million; more reports, it is expected that the size of online shopping transactions in 2013 is expected to exceed 1 trillion yuan. E-commerce has become a new driving force in the second decade of rapid Internet development. For home furnishing companies, e-commerce brings a new marketing future. Through the network platform, merchants can obtain customers from all over the country in a short period of time to understand their needs, and in the e-commerce mode, channel operation and maintenance costs are much cheaper than traditional channels, and the radiation area is wider. Really lead the future of home shopping trends. At present, more and more custom home manufacturers are beginning to be optimistic about the benefits of online e-commerce. Many furniture manufacturers are striving to get the fresh cake of network marketing. It is understood that today's online custom furniture e-commerce sites are divided into three categories: the first category is based on the physical store home store established website; the second category is that they have manufacturers and have a certain well-known brands, set up furniture custom online shop On the one hand, it is to promote the brand, on the other hand, to increase a sales channel; the third is to have neither a physical store nor a brand of its own, establish a website platform independently, and establish mutual cooperation and cooperation with some home brands to sell online. Nowadays, mass goods have become a trend through online trading. When the traditional home industry encounters modern network carriers, the networked era of transactions is bound to come.
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