The relevant person in charge of the State Administration for Industry and Commerce said yesterday that when talking about the "Da Vinci Home" incident for the first time, as a merchant, no matter what kind of product it operates, it must be genuine and the product logo must be accurate and true, and it cannot deceive consumers.
When some people questioned whether "Da Vinci" was a "fake foreign brand", Fu Shuangjian, deputy director of the State Administration for Industry and Commerce, believed that the current concept of "fake foreign brand" is still difficult to determine, and it is not very qualitative. It is also an internationally well-known brand, but the phenomenon of foreign branding of domestic brands does exist. Some companies aim to enter the international market, while others cater to the consumer psychology of advocating the “foreign brandâ€. It is difficult for consumers to judge whether it is a domestic brand based on the name. For the industry and commerce department, as long as the trademark registration application filed by the enterprise complies with the provisions of the trademark law and does not violate the relevant laws, it can be registered and used normally. In this regard, the State Administration for Industry and Commerce has noticed this phenomenon, and is setting up a research group to study.
At the same time, Fu Shuangjian emphasized that no matter what kind of product or name, as a merchant, it must be genuine and the product logo must be accurate and true. Now many well-known brand products are sourced globally, and their origin must be clearly indicated , Clearly and unequivocally inform that consumers cannot be deceived.
The State Administration for Industry and Commerce did not disclose the progress of the investigation of “Da Vinci†by the Shanghai Department of Industry and Commerce, but only indicated that the Department of Industry and Commerce has the responsibility to protect the legitimate rights and interests of consumers through strengthening market supervision. Fu Shuangjian reminded consumers that they must consume rationally and scientifically. Now the products made in China are no worse than those of foreign countries. Don't blindly worship foreign brands. The reporter learned yesterday that DaVinci is currently "working hard to resolve consumer issues and complaints."
â– New regulations
Some well-known brands are often maliciously registered trademarks. The State Administration for Industry and Commerce said yesterday that registered trademarks that have not been used for three consecutive years will be revoked in time to prevent malicious transfers.
The State Administration for Industry and Commerce will cooperate to revise the Trademark Law and accelerate the review of trademark registration applications, shortening the review period from the current 12 months to 10 months, and shortening the review period for objections and disputes to 20 months.
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