The paint brand displays its charm as the key to development

As technology continues to innovate and change, competition in coatings continues to intensify. In the coatings industry, paint wallpaper is also competing with. Under the impetus of new technologies, new products emerge in an endless stream, and especially antibacterial and thermal insulation have become new trends in coatings. The choice of paint should be based on local conditions, such as the room with a large flow of people should use anti-pollution, anti-aging, good color retention of the paint, such as strong stain resistance, good color protection, Lai Wei paint and Nault interior wall paint is particularly suitable for the living room The use of the wall; according to the characteristics of the climate, the South should choose a good moisture-proof, mildew-resistant paint; the north is better to use low temperature, good coating. Jiuzheng Building Materials Network discusses with you how the development of paint brands.

First, positioning is the key

Nowadays, most Chinese companies are still unfamiliar with brand management. Their knowledge of brand strategy management is still very poor. They don't know or understand deeply what brand management is doing. They are also eager for quick success and instant benefit. Selling a product is a good brand, which will bring great conflicts to the paint industry.

There are many brands in the paint industry, and there is almost no position on the core value of the brand. The marketing strategy is often dictated by tactical objectives and deviates from the pursuit of core values. Some companies are very casual when they are advertising pictures. The theme of the appeal is new every month and every year, so it is impossible to promote the core brand of the company. Therefore, when a paint company locates a brand, it should keep the theme unchanged to create the core brand of the industry.

Second, a good fight

In the paint industry: Some business owners generally have a short-sighted mentality in advertising goals. They have wanted to receive more than imagined results in two or three periods of advertising. They only paid attention to the current interests, ignoring the true role of advertising as a long-term accumulation. The effect, in advertising promotion, should focus on the distinctive brand image advertising. Most companies believe that advertising is the release of information to get instant phone calls, and bring direct sales. The direct result of this short-term return on advertising is that the vitality of advertising is very short. Only by investing more and more advertising fees can we maintain the current effect. Once we stop advertising, the effect is zero.

Third, clever use of hot news

For the paint industry, although the current competition is fierce, the dull and boring advertising spread has not made the entire industry show its vitality. Therefore, in the sales channels, are inseparable from the brand's popularity. Therefore, the correct use of good news to promote the brand, will be unique to the effect.

Because the brand is a whole value, consumers pay attention to details, and a successful promotion of the brand will leave a good impression on consumers. In particular, emotional consumers will be moved by a certain detail. The brand is faced with a set of consumers, and the set of consumers is every consumer.

Therefore, the paint companies can only know how effective the integrated paint brand promotion is by conducting regular surveys of distributors and customers. For example, in the questionnaire, the company's awareness, popularity, preference, reputation, brand association, etc. can be used as survey options, and the results of different periods of time can be compared to assess and monitor the effectiveness of advertising. Good at summing up the lessons learned, actively innovating to make the brand a symbol of the company, and cultivating consumers' loyalty to the brand is the right thing to do now.