From the development of ceramic sanitary ware, from the beginning to the present, China's sanitary ware companies continue to attract people's attention, overseas listing, joint exhibition, celebrity endorsements, and so forth, as a branch of the ceramic industry, sanitary ceramics companies eye-catching performance This proves that the branding of the sanitary ware industry has been carried out with great fanfare. It can be predicted that in the next decade, China's sanitary ware industry will enter the oligarchic era, and a group of leading enterprises will occupy a larger market share in the industry and become a well-deserved leader in the industry. In the following, we will review what actions the company has taken so far this year or will change the industry's future pattern.
With plumbing and plumbing in China's hardware and plumbing sector, Nanan’s position cannot be shaken. At present, local government in Nanan has encouraged enterprises to go public and has encouraged low-carbon development. Now that Zhongyu has taken the lead in listing, the government will increase its support for several other key companies and support the kitchen and toilet industry, which is a hardware and water heating company, becoming bigger and stronger. At present, the listing of Jiumu Group, Shenluoda Group, and brilliant plumbing companies is also proceeding in an orderly manner. Shenluoda Group has entered the counseling period for listing, and the results of government support have achieved initial success. This shows that the Nanan model is worth learning from.
Overseas listed Yuyu Sanitary became the first sanitary ware company in Germany:
On March 30th, Zhongyu Sanitary Ware, a manufacturer of sanitary products in China, was listed on the Frankfurt Stock Exchange in Germany. The stock was once 16% higher than the issue price. “Frankfurter Zeitung†wrote on the same day that Zhongyu Sanitary was successfully listed on the 14.75 Euro transaction price in Frankfurt and IPO financing was 105 million Euros, making it the largest Chinese company entering the Frankfurt securities market.
On April 18th, in the recording session of the 7th China Outstanding Marketer Jin Ding Awards Ceremony co-sponsored by the “Sales and Markets†magazine and Shandong Satellite TV, Zhongyu Sanitary President Cai Jilin and mainland China’s newest richest man Zong Qinghou and others together Won the title of "Outstanding Person of the Year by China's Outstanding Marketer Jin Ding Award".
The author believes that as a representative of Fujian sanitary plumbing industry, Zhongyu’s choice of listing in Germany can increase its popularity in Europe and expand its European product sales market. Zhongyu is able to access European customers and expand its partners more conveniently through its listing on the Deutsche Boerse. This helps the company to conduct business development and brand building in the European Economic Center.
Strong hand joint sanitary ware giants unveiled large-scale exhibition together:
Germany's top bathroom brand GROHE and Nanan Plumbing Co., Ltd. have reached a strategic partnership. At the 15th Shanghai International Kitchen and Sanitary Ware Exhibition held on May 25th, GROHE and Zhongyu stood side by side, and the two brands made their debut in Asia's largest industry event for the first time after reaching a strategic partnership. It is reported that Zhongyu returned to China from Europe in 2008. In the beginning of 2010, it passed the operation of GROHE and became the first Chinese sanitary ware company listed in Europe. In the domestic market, it is solely responsible for the brand operation of GROHE in China.
Coincidentally, there have been strategic alliances between Hecheng Sanitary Ware and the world's leading manufacturer of bathroom hardware, Luda Group. Langbin Sanitary Ware Co., Ltd. joined hands with Geberit to unveil the Shanghai International Kitchen & Bath Show. Jingtian Sanitary Ware and Griffith Ceramics officially joined together in July. And other strong alliance events. Domestic companies cooperate with well-known foreign brands, cross-industry cooperation, cooperation between manufacturers and stores, strategic cooperation between companies and media, etc. Whatever the form of alliance, the ultimate goal is to develop the domestic market, while the strong and strong The union between the two seems to be becoming a phenomenon and trend that is becoming more and more common. It is a good idea to combine strengths and strengths.
With plumbing and plumbing in China's hardware and plumbing sector, Nanan’s position cannot be shaken. At present, local government in Nanan has encouraged enterprises to go public and has encouraged low-carbon development. Now that Zhongyu has taken the lead in listing, the government will increase its support for several other key companies and support the kitchen and toilet industry, which is a hardware and water heating company, becoming bigger and stronger. At present, the listing of Jiumu Group, Shenluoda Group, and brilliant plumbing companies is also proceeding in an orderly manner. Shenluoda Group has entered the counseling period for listing, and the results of government support have achieved initial success. This shows that the Nanan model is worth learning from.
Overseas listed Yuyu Sanitary became the first sanitary ware company in Germany:
On March 30th, Zhongyu Sanitary Ware, a manufacturer of sanitary products in China, was listed on the Frankfurt Stock Exchange in Germany. The stock was once 16% higher than the issue price. “Frankfurter Zeitung†wrote on the same day that Zhongyu Sanitary was successfully listed on the 14.75 Euro transaction price in Frankfurt and IPO financing was 105 million Euros, making it the largest Chinese company entering the Frankfurt securities market.
On April 18th, in the recording session of the 7th China Outstanding Marketer Jin Ding Awards Ceremony co-sponsored by the “Sales and Markets†magazine and Shandong Satellite TV, Zhongyu Sanitary President Cai Jilin and mainland China’s newest richest man Zong Qinghou and others together Won the title of "Outstanding Person of the Year by China's Outstanding Marketer Jin Ding Award".
The author believes that as a representative of Fujian sanitary plumbing industry, Zhongyu’s choice of listing in Germany can increase its popularity in Europe and expand its European product sales market. Zhongyu is able to access European customers and expand its partners more conveniently through its listing on the Deutsche Boerse. This helps the company to conduct business development and brand building in the European Economic Center.
Strong hand joint sanitary ware giants unveiled large-scale exhibition together:
Germany's top bathroom brand GROHE and Nanan Plumbing Co., Ltd. have reached a strategic partnership. At the 15th Shanghai International Kitchen and Sanitary Ware Exhibition held on May 25th, GROHE and Zhongyu stood side by side, and the two brands made their debut in Asia's largest industry event for the first time after reaching a strategic partnership. It is reported that Zhongyu returned to China from Europe in 2008. In the beginning of 2010, it passed the operation of GROHE and became the first Chinese sanitary ware company listed in Europe. In the domestic market, it is solely responsible for the brand operation of GROHE in China.
Coincidentally, there have been strategic alliances between Hecheng Sanitary Ware and the world's leading manufacturer of bathroom hardware, Luda Group. Langbin Sanitary Ware Co., Ltd. joined hands with Geberit to unveil the Shanghai International Kitchen & Bath Show. Jingtian Sanitary Ware and Griffith Ceramics officially joined together in July. And other strong alliance events. Domestic companies cooperate with well-known foreign brands, cross-industry cooperation, cooperation between manufacturers and stores, strategic cooperation between companies and media, etc. Whatever the form of alliance, the ultimate goal is to develop the domestic market, while the strong and strong The union between the two seems to be becoming a phenomenon and trend that is becoming more and more common. It is a good idea to combine strengths and strengths.
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