Background: 2012, an extraordinary year. In the overall situation, the international market is surging; domestically, GDP has fallen back in the high-definition industry; in the distance, real estate regulation has been foggy; near, the store has over-expanded cold winds; One thousand, self-destructive eight hundred" vicious competition, flooding into disaster. The usual marketing techniques have been "failed", and the routine behavior has become a stumbling block to the advancement. The furniture industry is calling for a rational return. World furniture looks at China, Chinese furniture looks at Guangdong, once Guangdong is a "quality manufacturing" shining business card, in the face of the rational call of Chinese furniture manufacturing new times, Guangdong furniture enterprises who can lead the new coordinates of geo-brand culture, highlighting the quality of South China furniture To create a new core, and to take the lead in advocating and implementing the essence of "quality, integrity, responsibility, and model" in the industry, we will be able to resonate with more consumers and industry partners. Highlighting the new culture of Guangdong geo-brands--2012 South China Furniture Top 20 Brands, the new landmark of the industry! Who can really represent the geographical brand of Guangdong furniture? "China's top 20 furniture brands list" will soon be a model for us to represent the geographical names of Guangdong furniture. Participating enterprises include: Styroland, Zhongzhixin Furniture, Indium Qicheng Furniture, Minuo Sofa, Jinfuya Furniture, Dynasty Furniture, Federal Furniture, Kafunda, Barry Bart, Model Furniture, City Window, Master Hua , Ouyibao, Mousse, Yangchen A, more love, left and right furniture, Dinoya, Baisen furniture, Blanca, Hengxin Huadian, Huayuanxuan, Fuzhidao furniture, Xingli furniture, red apple, Zhihua Shi, colorful life, style furniture, Yihua home, A&X....................................★The following are the details of the participating companies★....................................... In order of priority, please vote for the brand you trust.) Participating Brand: Styroland (Foshan Jinfu Group Co., Ltd.) Recommended reason: Leading the fashion trend of the sofa as one of the earliest professional sofa manufacturers in China Styroland is a distinctive fashion vane that leads the trend of Chinese sofa fashion trends, from capturing international trends and fashion elements to product fashion innovations to space matching innovations. A strong sense of fashion and re-innovation. As the soul of Styroland, Zhou Zipeng puts the "soccer culture" into the corporate culture and stimulates the team spirit and fighting spirit of the company. In the future, I believe this wind vane will go further. Comprehensive strength rating: (1) Team strength: ★★★☆☆ (2) Product competitiveness: ★★★★★ (3) Market competitiveness: ★★★★☆ (4) Brand influence: ★★★★ ☆ Participating Brand: Zhongzhixin Furniture (Foshan Zhongzhixin Furniture Manufacturing Co., Ltd.) Recommended reason: Straightforward and sincere success model Zhongxin Furniture is the most powerful leading brand in the European and American furniture field. It focuses on the R&D, design and quality of European and American furniture, and is committed to shaping the brand image of “European-American style model, successful person choiceâ€. It not only establishes a comprehensive marketing network in the country, but also advertises on CCTV for three consecutive years, brand awareness and The reputation is well-known in the industry. The pilot, Chen Zhongxin, has shown a straightforward and true model of successful corporate success with his entrepreneurial image of daring to speak the truth. Comprehensive strength rating: (1) Team strength: ★★★★☆ (2) Product competitiveness: ★★★★☆ (3) Market competitiveness: ★★★★★ (4) Brand influence: ★★★★ ★ Participating Brand: Indium Qicheng Furniture (Guangdong Indium Qicheng Furniture Manufacturing Co., Ltd.) Recommended reason: unpredictable market segment cultivators Despite the large-scale thick leather sofa is a very small market segment, but indium Qicheng Intensive cultivation in this field, staggered positioning with leisure sofas and functional sofas, forming a distinct product differentiation and competitive advantage, and then becoming the leader of the large-profile thick leather sofa brand. As the founder Lai Jiaqiu said: If the market thick leather sofa only has 1% of the demand space, as long as the 1% is done, the enterprise can do a lot. Adhering to this kind of dedicated and specific business philosophy and style of work, today, Indium Yucheng has become a leader in the field of thick skin and sand. Comprehensive strength rating: (1) Team strength: ★★★☆☆ (2) Product competitiveness: ★★★☆☆ (3) Market competitiveness: ★★★★★ (4) Brand influence: ★★★☆ ☆ Participating Brand: Milo Sofa (Foshan Zhihao Furniture Co., Ltd.) Recommended reason: “Rolls Royce†in the sofa Zhihao Furniture is one of the leading brands of high-end sofas, and its Milo sofa was once the pride of Chinese sofas. An industry recognized sofa brand that can be integrated with the international market. It insists on original design and independent innovation. The annual investment in new product research and development accounts for more than 6% of sales; it does not pursue large-scale production, but each product can be refined; it insists on not processing the brand, only in the sofa. "Rolls Royce." Comprehensive strength rating: (1) Team strength: ★★★☆☆ (2) Product competitiveness: ★★★★★ (3) Market competitiveness: ★★★☆☆ (4) Brand influence: ★★★☆ ☆ Participating Brand: Jinfuya Furniture (Foshan Jinfanya Furniture Co., Ltd.) Recommended reason: Jin Fuya Furniture, a model of intensive cultivation, is a model of intensive cultivation. Headed by Deng Fawen, with his strategic vision of internationalization, dare to act first, and a positive and optimistic attitude, he is brave in the market that most people regard as a fear. Constantly innovating the marketing model, establishing a brand image; strengthening cooperation with mainstream stores and distributors, and firmly expanding market share... fine management and operation, and creating the legend that Jinfuya furniture is blue and blue in the furniture industry. Comprehensive strength rating: (1) Team strength: ★★★★☆ (2) Product competitiveness: ★★★★☆ (3) Market competitiveness: ★★★★★ (4) Brand influence: ★★★☆ ☆ Participating Brand: Dynasty Furniture (Hong Kong Dynasty Furniture Group) Reasons for Selection: Opening the Door of Sports Marketing Dynasty Furniture is the only shining Olympic marketing card in the furniture industry. As one of the earliest listed companies, it has become the exclusive supplier of living furniture for the 2008 Beijing Olympic Games and the sponsor of the 2011 Shenzhen Universiade with a strong brand advantage, perfect marketing system and leading design technology. The door to sports marketing is unique. From the international celebrity endorsement to the Olympic marketing to the big store model, every step of the dynasty furniture has become an iconic symbol of the development of the furniture industry. At present, very few in the furniture industry are influential in consumers. One of the brands. Nowadays, the market has changed dramatically. The furniture of the Dynasty is facing great difficulties and challenges, and it needs more strategies. Comprehensive strength rating: (1) Team strength: ★★★☆☆ (2) Product competitiveness: ★★★★★ (3) Market competitiveness: ★★★★☆ (4) Brand influence: ★★★★ ★ Participating Brand: Federal Furniture (Guangdong Federal Furniture Group Co., Ltd.) Recommended reason: Creating a road to technological transformation Federal furniture used to be a business card for Guangdong furniture brands. A federal chair once made it unknown in the industry. No one knows. However, the times are changing with each passing day. After the waves of the Yangtze River push forward waves, only by continuous innovation and change can we firmly walk in front of the industry. Because of this, the federal furniture closely followed the trend of the times and took the lead in creating the road of technological transformation. The only “nationally recognized enterprise technology center†in the furniture industry gave it the highest award, and the first rate was well deserved. Comprehensive strength rating: (1) Team strength: ★★★★☆ (2) Product competitiveness: ★★★★☆ (3) Market competitiveness: ★★★★☆ (4) Brand influence: ★★★★ ★ Participating brand: Ka Fanta (Zhongshan Sihai Furniture Manufacturing Co., Ltd.) Recommended reason: the defender of craftsmanship and quality, Sihai Furniture is dedicated to the high-end niche furniture brand, not aiming at the new quantity, and inheriting the classic is the classic The concept is the defender of product technology and quality, and strives to perfect the craft and quality of each product. Focusing on, calm and uncontested is the consistent style of Sihai Furniture, which is the biggest competitive advantage of Sihai Furniture. Comprehensive strength rating: (1) Team strength: ★★★☆☆ (2) Product competitiveness: ★★★★★ (3) Market competitiveness: ★★★★☆ (4) Brand influence: ★★★☆ ☆ Participating Brand: Barry Bart (Zhongshan Meiying Industrial Co., Ltd.) Recommended reason: The model of export to domestic sales is one of the successful examples of export-to-domestic enterprises in recent years. It boldly cut off the tail of the export and went all out to the domestic market. Product development has firmly grasped the domestic market trends and development needs, and once opened, it quickly opened up the market. Marketing pays attention to brand strategy, pays attention to the promotion and shaping of independent brands, from the establishment of Barry Bart's brand tasting hall to the strategic consultant Fu Kai, and then to the first Chinese brand Li Guangdou to enter Baribat, Mei Ying with a strong return Win the industry's common concern. Comprehensive strength rating: (1) Team strength: ★★★★☆ (2) Product competitiveness: ★★★★☆ (3) Market competitiveness: ★★★★☆ (4) Brand influence: ★★★☆ ☆ Participating in the brand: Diemo Furniture (Dongguan City Die Household Products Manufacturing Co., Ltd.) Recommended reason: The well-deserved industry model is a well-known brand in the industry, and it is also a mirror of the people. It is good at counter-thinking marketing, from "old Xu crazy" to "declined for export, welcome to take pictures", the distinctive words become the best brand statement; it focuses on shopping guide training, the industry is legendary; its meticulous pursuit of product design, The persistence of quality manufacturing, the cultivation of learning teams, and the responsibility for social responsibility are all examples of the industry. Xu Guofang, the head of the company, is a rational and strategically minded entrepreneur. The model brand will surely become more brilliant under his leadership. Comprehensive strength rating: (1) Team strength: ★★★★★ (2) Product competitiveness: ★★★★☆ (3) Market competitiveness: ★★★★★ (4) Brand influence: ★★★★ ☆ Participating Brand: City Window (Dongguan City Window Furniture Co., Ltd.) Recommended reason: Furniture brand clusterist city window is a company that is good at innovation and integration. It adopts an integrated mode development strategy of “dumbbell type†+ “rolling pin typeâ€, which integrates production and manufacturing resources with the leading edge of R&D and marketing. Through the means of resource integration and complementarity, capital operation, etc., the group-oriented enterprise operation mechanism will be constructed in the form of holding, and the independent research and development, manufacturing and marketing of furniture will be taken to form a furniture brand cluster. Comprehensive strength rating: (1) Team strength: ★★★★☆ (2) Product competitiveness: ★★★★★ (3) Market competitiveness: ★★★★☆ (4) Brand influence: ★★★★ ☆ Participating Brand: Master Hua (Dongguan Huahui Furniture Industry Co., Ltd.) Recommended reason: Huahui Furniture, a changer who caught up with the tide, is a successful representative of the case. As the first generation of Guangdong furniture, Huahui Furniture was once famous. The brand of panel furniture. While reviewing the situation, it is keenly capturing the changes in market demand, and quickly making strategic adjustments. In the end, it has successfully transformed from panel furniture to solid wood furniture. Its “Hua Master†has a certain influence brand. On the other hand, the successors of the second generation of the company have already started to solve the dilemma of the company's lack of success, and it is building a new trend with a more robust heroic posture. Comprehensive strength rating: (1) Team strength: ★★★☆☆ (2) Product competitiveness: ★★★★☆ (3) Market competitiveness: ★★★☆☆
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Standard precision
High-precision
Dimension Tolerance
φ5-150mm+0/-0.2
φ3-200mm+0/-0.2
Thickness Tolerance
1-50mm+/-0.1
1-50mm+/-0.05
Parallelism
1 arc minutes
10 arc seconds
Surface Quality
60/40
20/10
Flatness
N<λ/2@633nm(at 50mm)
N<λ/10@633nm(at 50mm)
Clear Aperture
>90%
>95%
Chamfer
Protected <0.5mmx45deg
Protected <0.5mmx45deg
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