The past 2011 is the first year of China’s implementation of the “Twelfth Five-Year†development plan, and it is also a year full of opportunities and challenges. In this year, the Chinese hardware industry, which enjoys the reputation of the world's largest producer and consumer country, has achieved major breakthroughs in its field and led the healthy development of the industry. China Hardware Products Association gave the answer not long ago: attach importance to quality and safety, promote industrial clustering and standardization, strengthen international exchanges and cooperation, and become a strong book.
It is reported that in 2011, the hardware industry focused on the overall requirements of the "Twelfth Five-Year Plan", with the theme of fully implementing the scientific development concept, and accelerating the transformation of the industry's economic development mode as the main line, and actively promoting the five major changes in the industry, namely: The transformation from extensive to intensive, from labor-intensive industries to technology-intensive industries, from quantitative expansion to qualitative improvement, from low cost, low price to high added value, high profit rate and export to OEM (OEM) is mainly to gradually increase the proportion of independent brands.
With the above changes, the hardware industry has accelerated the pace of structural adjustment and promoted the brand building strategy with the core of improving product quality. By strengthening international cooperation, it has comprehensively enhanced the international competitiveness of the industry and laid the foundation for sustained and healthy development of the whole industry. basis.
First of all, we attach great importance to product quality and safety and improve the core competitiveness of the industry. First, a survey on product quality in related industries was carried out. In April 2011, the hardware products industry held the “2010 faucet quality survey results analysis and “temperature control mixing valve for solar water heaters†and “induction temperature control water†at the National Ceramics and Plumbing and Bathroom Products Quality Supervision and Inspection Center in Foshan City, Guangdong Province. Mouth "standard publicity meeting". According to relevant surveys, in 2010, the overall qualified rate of faucets, showers and hoses in China reached 87.9%. It is reported that up to now, the China Hardware Products Association and relevant agencies have carried out the construction hardware quality survey for more than ten years, the qualification rate of the whole industry is less than 50%, and now nearly 90% of the standard, the product quality has a great Upgrade. In order to find out the quality of the locks involved in the project of the people's livelihood project, the China Hardware Products Association raised funds and adopted the practice of purchasing samples in the market, entrusted the National Daily Hardware Products Quality Supervision and Inspection Center to conduct tests, and timely convened the quality problems in the investigation. The quality analysis of lock products and the breakthrough of quality improvement. The second is to actively respond to industry emergencies and correctly guide consumers and the media. In response to product safety incidents caused by stainless steel cookware standard issues since last year, China National Hardware Association actively communicated with the Ministry of Health and timely held a media briefing in Beijing to answer public concerns and calm the cookware industry. Another safety incident after the pot and smokeless pot incident eliminated consumer concerns.
Second, continue to promote the construction of industrial clusters and promote the intensive development of the industry. At present, the hardware industry has established 43 industrial clusters with relevant local governments across the country. Among them, in 2011, the local government established three industrial clusters such as “China Stainless Steel Tableware Production Base†in Yangxin County, and reviewed six industrial clusters including “China's Zip Capital†and “China Gas Capital†in Shunde District.
Third, actively promote the standardization work in an orderly manner. In 2011, China Hardware Standardization Technical Committee reviewed and approved 16 national standards such as “Urban Water-saving Domestic Water Appliances†and 16 “Industrial Technical Conditions for Screwdriver Headsâ€, and completed the “Home Gas Cooker†country. In the related work of the standard revision, there are two national standards such as “Household Gas Rapid Water Heater†and eight industry standards such as “Touch Water Spoutâ€, and two national standards such as “Zipper Terminology†are declared. Four industry standards revision projects such as lock terminology and test methods. At the same time, at the invitation of ISO/TC29/SC10, the China Tool Hardware Delegation participated in the 28th International Standards Conference of ISO/TC29/SC10 held in London, England from June 29 to 30, 2011. The meeting expressed the desire of China Tool Hardware and ISO International Standards Organization for multi-faceted cooperation. In addition, the industry has also increased the intensity of standardization. Guide the enterprise to standard by editing the "Chinese Zipper Standards Newsletter", compiling "the latest national standards related to the construction hardware industry in 2011, the list of industry standards" and "the latest foreign standard information related to the construction hardware industry in 2011", and holding standardized training courses. Win the market.
Fourth, promote international exchanges and expand industry influence. In May 2011, under the leadership of Zhang Dongli, Chairman of the China Hardware Products Association, and Shi Lanlan, Executive Vice President, the relevant companies participated in the International Hardware Federation (IHA) Council and IHA in Las Vegas, USA. The 51st World Hardware Conference related activities. The conference was hosted by the North American Hardware Retailers Association. The organizers also arranged the annual retail innovator awards ceremony and the annual young retailer awards ceremony. Among them, Lu Yongjia, the general manager of Tianjin North Hardware & Electrical City Co., Ltd., a young Chinese retailer recommended by China Hardware Products Association, won the annual Young Retailer Award from the North American Hardware Retailers Association; continued to run the 2011 China International Hardware Show and China International Cabinets, kitchen and bathroom products and technology fairs; on September 21, 2011, the China Tools International Summit Forum was held for the first time in Shanghai. Representatives from tool associations from North America, Europe and Taiwan, and experts from China and the world, including well-known Chinese and foreign companies, attended the forum to discuss the development prospects of the Chinese tool industry in the context of globalization.
It is worth mentioning that in 2011, the China National Hardware Association was responsible for the preparation of the "China Gas Appliance Industry Independent Brand Construction Research Report" and passed the project review. The report collected the domestic and international development status and brand building of the gas appliance industry, and deeply analyzed the positive role of brand strategy in the development of the gas appliance industry.
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Tag: Hardware industry Scientific development concept Industrial cluster Household gas fast water heater Construction hardware
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