Over the past 30 years of reform and opening up, with the wave of economic development, China's hardware accessories have made considerable progress and development. In particular, in recent years, with its long-term development in terms of industry scale, industry influence, and product technology content, it has taken a place in the world's hardware landscape.
According to the current accumulation of wealth in various industries and the complex economic situation, safety awareness, aesthetic awareness, and brand awareness are deeply rooted in people's hearts. The number of domestic hardware accessories industry factories is increasing. After the brands go ahead and hardware businesses spring up, the entire industry is already in an imbalance between production and supply that exceeds market demand. The competition is very fierce because of the uniqueness and tradition of corporate competition. In recent years, labor and raw material costs have risen, and since the beginning of the appreciation, most labor-intensive industries are facing tremendous pressure for development. Hardware companies bear the brunt of this, and many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They just blindly copy and copy. The homogeneity of the entire market is very serious.
To change this situation, companies should also do the following: 1. The industry urgently needs technological innovation. Enterprises should work hard on independent intellectual property rights to form their own technologies and patents, and introduce, digest, absorb and innovate through the integration of innovative hands to accelerate the progress of new product development; 2. Product branding operation. For a traditional company, the brand seems to be an unattainable blueprint, but for the emerging companies, the opposite is true. At present, there are not many companies in the industry that have implemented branding actions. Branding companies can improve their ability to resist risks. Promote enterprise transformation. To develop, enterprises must transform and upgrade traditional industries, prepare funds to improve production equipment and production environment, eliminate obsolete production capacity machinery, use new equipment and new technologies to achieve industrial transformation and upgrade, and respond to more diversified market demands.
At present, China's hardware products industry has a complete range of products, and many of its products rank first in the world, occupy a large share in the global market, and are sold to more than 220 countries and regions. According to the incomplete statistics of the industry, as of the end of the “Eleventh Five-Year Plan†period, China’s hardware products industry has reached 40,000 enterprises above designated size, and the total annual output value has reached more than 800 billion yuan. During the "Eleventh Five-Year Plan" period, China's hardware exports increased by an average of 15%. Statistics from the Customs show that in 2010, the total import and export of China's hardware products reached US$74.923 billion, an increase of 30.1% over the previous year. Among them, total exports were US$57.51 billion, an increase of 31.4% year-on-year; total imports were US$17.412 billion, an increase of 26% year-on-year. China's hardware products are mainly exported to the United States, Germany, Japan, Britain and other countries and China's Hong Kong region; imported products are mainly from Germany, Japan, the United States, South Korea and other countries and Taiwan.
After 30 years of accumulation, China's hardware products industry has been rid of the past "small, miscellaneous, dirty, chaotic" backward image, both the traditional and modern, both labor-intensive and quite technical content of the modern hardware industry image has been gradually established . What is more important is that the five key competitiveness elements in the hardware products industry have achieved considerable success. Taking the brand building as an example, through the implementation of the brand strategy, the brand awareness of the entire industry has been greatly improved, and a number of brands that are deeply loved by the market and consumers have emerged. Among them are Zhang Xiaoquan and Sanhuan. Double Happiness is a brand that has been growing for more than a hundred years or nearly 100 years. It also has brands like Wanjiale, Wanhe, Fangtai, Shuaikang, Boss, and Jiumu that have grown in recent years. In terms of product competitiveness, by 2011, the number of patent applications filed by the entire industry reached 24,384, of which 240 were international patents; there were 393 national and industry standards that were currently valid and have already been established in the industry. "Standard" has become the consensus of the industry; at the same time, the major companies in the industry have increased investment in production equipment to improve and continuously improve the production process; companies attach great importance to the construction of technological innovation system. Among them, five hardware products enterprises, including Fujian Zhaoxing Zipper Technology Co., Ltd., Guangdong Wanjiale Gas Appliances Co., Ltd., Ningbo Xinhai Electric Co., Ltd., Yantai Sanhuan Lock Industry Group Co., Ltd. and Ningbo Fangtai Kitchenware Co., Ltd., have also won national-level enterprises. Technical center title.
In spite of this, the continuous improvement and enhancement of core competitiveness is still a long time in the future, and China's hardware industry needs to face and solve problems. The hardware products imported from the current domestic market are mainly based on high-end and high value-added products, and the entire industry is exposed from foreign trade friction and trade technical barriers from time to time. For example, the European Union recently issued a consumer warning on hardware and electric tools from China.
At present, although China's hardware products industry has nearly 400 standards, but some of them have not adapted to the rapid development of the industry requirements, must be revised in conjunction with the actual, in order to achieve the purpose of regulating and leading the industry healthy development, so as to comprehensively enhance the product Quality level. In the industrial cluster construction, there are 42 large-scale clusters in the whole industry. They do not need to vigorously carry out independent innovation activities to accelerate the pace of upgrading and upgrading, so as to achieve high quality, high standards and high efficiency in the hardware industry. In recent years, the occurrence of the international financial crisis has made it increasingly important to construct an analysis system that comprehensively reflects the economic operation of the industry and an industrial damage warning mechanism. It can not only reduce and avoid unnecessary losses of industries and enterprises, but also Can establish a good brand image of Chinese hardware products. At present, the positive role of leading enterprises in promoting technological progress has been fully demonstrated. In the future, through good policy support, they still need to continue to amplify the demonstration role, thereby promoting brand-building, innovation and development, and energy conservation and emission reduction across the industry. height.
According to the current accumulation of wealth in various industries and the complex economic situation, safety awareness, aesthetic awareness, and brand awareness are deeply rooted in people's hearts. The number of domestic hardware accessories industry factories is increasing. After the brands go ahead and hardware businesses spring up, the entire industry is already in an imbalance between production and supply that exceeds market demand. The competition is very fierce because of the uniqueness and tradition of corporate competition. In recent years, labor and raw material costs have risen, and since the beginning of the appreciation, most labor-intensive industries are facing tremendous pressure for development. Hardware companies bear the brunt of this, and many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They just blindly copy and copy. The homogeneity of the entire market is very serious.
To change this situation, companies should also do the following: 1. The industry urgently needs technological innovation. Enterprises should work hard on independent intellectual property rights to form their own technologies and patents, and introduce, digest, absorb and innovate through the integration of innovative hands to accelerate the progress of new product development; 2. Product branding operation. For a traditional company, the brand seems to be an unattainable blueprint, but for the emerging companies, the opposite is true. At present, there are not many companies in the industry that have implemented branding actions. Branding companies can improve their ability to resist risks. Promote enterprise transformation. To develop, enterprises must transform and upgrade traditional industries, prepare funds to improve production equipment and production environment, eliminate obsolete production capacity machinery, use new equipment and new technologies to achieve industrial transformation and upgrade, and respond to more diversified market demands.
At present, China's hardware products industry has a complete range of products, and many of its products rank first in the world, occupy a large share in the global market, and are sold to more than 220 countries and regions. According to the incomplete statistics of the industry, as of the end of the “Eleventh Five-Year Plan†period, China’s hardware products industry has reached 40,000 enterprises above designated size, and the total annual output value has reached more than 800 billion yuan. During the "Eleventh Five-Year Plan" period, China's hardware exports increased by an average of 15%. Statistics from the Customs show that in 2010, the total import and export of China's hardware products reached US$74.923 billion, an increase of 30.1% over the previous year. Among them, total exports were US$57.51 billion, an increase of 31.4% year-on-year; total imports were US$17.412 billion, an increase of 26% year-on-year. China's hardware products are mainly exported to the United States, Germany, Japan, Britain and other countries and China's Hong Kong region; imported products are mainly from Germany, Japan, the United States, South Korea and other countries and Taiwan.
After 30 years of accumulation, China's hardware products industry has been rid of the past "small, miscellaneous, dirty, chaotic" backward image, both the traditional and modern, both labor-intensive and quite technical content of the modern hardware industry image has been gradually established . What is more important is that the five key competitiveness elements in the hardware products industry have achieved considerable success. Taking the brand building as an example, through the implementation of the brand strategy, the brand awareness of the entire industry has been greatly improved, and a number of brands that are deeply loved by the market and consumers have emerged. Among them are Zhang Xiaoquan and Sanhuan. Double Happiness is a brand that has been growing for more than a hundred years or nearly 100 years. It also has brands like Wanjiale, Wanhe, Fangtai, Shuaikang, Boss, and Jiumu that have grown in recent years. In terms of product competitiveness, by 2011, the number of patent applications filed by the entire industry reached 24,384, of which 240 were international patents; there were 393 national and industry standards that were currently valid and have already been established in the industry. "Standard" has become the consensus of the industry; at the same time, the major companies in the industry have increased investment in production equipment to improve and continuously improve the production process; companies attach great importance to the construction of technological innovation system. Among them, five hardware products enterprises, including Fujian Zhaoxing Zipper Technology Co., Ltd., Guangdong Wanjiale Gas Appliances Co., Ltd., Ningbo Xinhai Electric Co., Ltd., Yantai Sanhuan Lock Industry Group Co., Ltd. and Ningbo Fangtai Kitchenware Co., Ltd., have also won national-level enterprises. Technical center title.
In spite of this, the continuous improvement and enhancement of core competitiveness is still a long time in the future, and China's hardware industry needs to face and solve problems. The hardware products imported from the current domestic market are mainly based on high-end and high value-added products, and the entire industry is exposed from foreign trade friction and trade technical barriers from time to time. For example, the European Union recently issued a consumer warning on hardware and electric tools from China.
At present, although China's hardware products industry has nearly 400 standards, but some of them have not adapted to the rapid development of the industry requirements, must be revised in conjunction with the actual, in order to achieve the purpose of regulating and leading the industry healthy development, so as to comprehensively enhance the product Quality level. In the industrial cluster construction, there are 42 large-scale clusters in the whole industry. They do not need to vigorously carry out independent innovation activities to accelerate the pace of upgrading and upgrading, so as to achieve high quality, high standards and high efficiency in the hardware industry. In recent years, the occurrence of the international financial crisis has made it increasingly important to construct an analysis system that comprehensively reflects the economic operation of the industry and an industrial damage warning mechanism. It can not only reduce and avoid unnecessary losses of industries and enterprises, but also Can establish a good brand image of Chinese hardware products. At present, the positive role of leading enterprises in promoting technological progress has been fully demonstrated. In the future, through good policy support, they still need to continue to amplify the demonstration role, thereby promoting brand-building, innovation and development, and energy conservation and emission reduction across the industry. height.
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Sichuan Kangruntengpu Photoelectric Technology Co., Ltd. , https://www.kangruntoplighting.com