Hana’s royal family’s strategic transformation has attracted much attention

Emperor Baiyi was first noticed and traced back to the use of its materials. The wood used in the Diyiyi series is all gold silk teak imported from Myanmar. The gold silk teak has dark straight stripes and clear lines, and has the natural composition of pomelo. The product luster Hana Royal Furniture started with the production and operation of hotel furniture . After years of operation and development, it has gained a good reputation in the industry. In order to develop a broader layout, Hana Royal Furniture has projected its vision from hotel furniture to folk furniture. The latest Jinsi teak series product, Di Baiyi, has attracted the attention of everyone.


Su Yumi was noticed that Di Baiyi was the first batch of civilian furniture products under Hana Royal Furniture. It took six months from preparation to improvement to the finished product. The half-year focus and accumulation made Diyi Baiyi look , color, craftsmanship and quality have won considerable praise. Emperor Baiyi was first noticed and traced back to the use of its materials. The wood used in the Diyiyi series is all gold silk teak imported from Myanmar. The gold silk teak has dark straight stripes and clear lines, and has the natural composition of pomelo. The wood luster of the product is strong, and the gold silk teak also has a great feature that the wood is not easy to rot and durable, and the use of environmentally friendly and pollution-free paint also makes the Emperor Baiyi icing on the cake. This series of advantages makes Jinsi teak the best choice for high-grade solid wood furniture materials, and also allows Diyi Baiyi to enter the public's field of vision with a strong attitude, and it is undoubtedly highly concerned.

It is reported that the new products of Di Baiyi will be officially met with the public in Shanghai in November. At that time, the first store of Di Baiyi will surely set off a wave in the market. The relationship between manufacturers and distributors has always been mutually reinforcing and mutually beneficial. There is no help and support from manufacturers. The development path of dealers is also weak, without the trust and support of dealers. There is no longer a long way to go. The biggest support for the dealers has not only won the applause and applause, but also the embodiment of the long-term strategic vision of the Hanya royal family. The Hana royal family knows that to get the public's approval is first to make the product familiar to more people, and to care for the immediate interests is the greatest wisdom. Therefore, the strategy they adopted was mainly to open specialty stores in the early stage, attracting Quartet guests at the lowest price, and secondly, to develop regional general agents on this basis. "Our previous goal was not to make money, but to promote the products as much as possible, to win trust with high quality and low prices, to win the market," said Sun Anping, director of Hanya Royal Furniture.

In addition, the Hanya royal family gave three to five full-cost support for the dealers who opened the store for the first time. If there are problems in the details of the products, they are also responsible for the promotion of various types of advertisements. In order to expand product awareness, a unified style was adopted in the decoration of the later specialty stores, and the in-store jewelry manufacturers unified purchase. This strategy can be described as a two-pronged approach that not only pushes Dixie to the market more broadly, but also relieves the pressure on dealers to a certain extent.

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