Double Eleven Home Sales Water Geometry

Double 11 businesses and consumers are more rational

From November 11th, 2009, the Tmall Double 11th Shopping Festival is now the sixth year. As the first double 11 after Ali's listing, this year's event still attracts much attention.

Data Rubik's Cube At 11:00 on November 11, the data shows that in the “Residential Furniture” industry rankings, Lin’s Wood, All Friends Home, and Gujia Family ranked in the top three. Last year, Linshi Wood, which topped Tmall's furniture category with a record of 160 million records, broke the previous record in 7 hours. This year it led the furniture category with 320 million results.

Lin's Wood, which has been participating in the Tmall's Double Eleven activities for five consecutive years, has repeatedly appeared in the category list. Ma Chanxing, director of operating operations at Lin's Wood, said that he is growing every year and is gaining. Judging from the overall record, Xiaomi performed well in this year's double 11 event. Ma Chanxing believes that the quality of e-commerce performance depends on the product, and the selection of the product is the most important.

Sophia officially participated in Tmall's double 11 event this year. It is reported that this time Sofia's concessions are relatively large, but it is not purely for the online, but 020 model, with a turnover of 180 million. Cool Manju has been the champion of children's furniture for three consecutive years. Cool Manju chairman Yang Tao said that this year's Double 11 target is not to sell, but to make a profit. Shop network with the same price, online and offline prices are the same.

Behind the exciting data, there are also many voices wondering how much water is behind the huge turnover. Ma Chanxing said that Tmall's penalties for brush orders this year are very strong, this platform is also constantly improving, so that all businesses can organize promotional activities in a more fair and just environment. Chen Songbing, general manager of Galan Group Wingaming e-commerce company, stated that Tmall strictly controls bad behavior this year, and Ali has successfully listed and is not pursuing quantity, so the overall results are not very high, and businesses and consumers have become rational.

Netizens say double 11: Spend time studying to prevent

In the Double 11 promotion activities, the issues that most worried consumers were still reflected in the price. Some netizens reported that the prices in the early stage of the event were even lower than those in the double 11's. After careful checking of the double 11 price by netizens, they immediately went to the offline store to find the same model, and finally found that the offline price was more affordable.

Ms. Liu was tangled with consumers for a long time. She worried about the price and quality of her products. She eventually gave up buying online furniture; and Mr. Li said that he couldn’t stand the temptation of advertising and discounts before the Double Eleventh, and chose to buy it online. Has noticed the price of the product, only waiting to start on this day; Mr. Cai is a DIY home improvement, their own decoration of finished furniture and decorations are selected in the double eleven, he believes that the online price is transparent, but it is not cheap, It's just a matter of convenience. When you shop online, you need to have the ability to discriminate. There is a certain amount of time for research to not be fooled.

double eleven

"Double 11" refers to the 11th of November each year, which was once called Singles. Since 2009, the "Double 11" has a new meaning. Large e-commerce sites represented by Tmall and Jingdong use this day for business promotion. Alibaba submitted a “double 11” trademark registration application to the National Trademark Office in November 2011; it obtained the exclusive right to use the trademark in December 2012; in October 2014, Ali issued a notification letter that it has obtained a “double 11” registered trademark. The use of any other person is a trademark infringement.