The performance of the window design can be roughly divided into the following categories:
1. Directly display the props, reduce the background to a minimum, and let the goods speak for themselves. Using display techniques, the product's own shape, texture, color, and style are fully displayed by folding, pulling, stacking, hanging, and stacking the products.
2. Implied meaning and association meaning and association can use part of the pictographic form to arouse the various associations of consumers with a certain environment, a certain plot, an object, a certain figure, the shape and modality of a certain character, and produce a spiritual Some kind of communication and resonance to express the various characteristics of the goods. Implied and associative can also be achieved by abstract geometric props through flat, three-dimensional, and color expressions. Two completely different substances in life, completely different forms and situations, can also cause people to have the same psychological resonance because of the same inner beauty. The abstract form in the window also enhances people's feelings about the individuality of the product, which not only creates a new visual space, but also has a strong sense of the times.
3. Exaggeration and humorous exaggeration exaggerate the characteristics of the goods and the elements of individuality and beauty, emphasizing the essence of things, giving people a novel and unique psychological feeling. Appetizing humor, through the funny plot, to extend a certain need to a certain degree, to the extent of comics, full of fun, intriguing, intriguing. Humor can achieve unexpected and sensible artistic effects. Carlos decoration
4. The use of advertising language In the design of the window, the proper use of the advertising language can enhance the performance of the theme. Because the advertising environment in which the window advertisement is located is different, it is not possible to have more texts like newspapers and magazines. There is a short headline-style advertising term. When writing an ad text, we must first consider the consistency with the whole juice design and expression technique. At the same time, it should be vivid and innovative, evoke people's interest and be easy to read and easy to remember.
5. The series performance of the series display window is also a common form of window advertisement, which is mainly used for the display of goods of the same brand and the same manufacturer, which can cause the continuation and strengthen the visual image. It can achieve a series of effects by expressing some consistency in the color of the tactics and props. It is also possible to retain a certain form and color in each window advertisement as an iconic signal item. The design and expression techniques of window display advertising combine various factors such as sociology, marketing, psychology and modern science and technology, and continue to change with the development of commodity economy. Designers must constantly update their knowledge, pay attention to functions, and carefully design the characteristics of the products displayed. It is possible to find more, newer and more distinctive means of expression in practice, so that the window can better guide consumption. Promote sales services.
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