China shower room industry development prospect and trend analysis

In a short span of two years, Zhongshan City set up a “shower room industry base” and “shower room industrial park”, and also held a “shower room industry exhibition” and a “shower room industry summit forum”. The Zhongshan City Government and its counterparts from all parts of the country have made good demonstrations and built a huge communication platform for enterprises in production and sales. It is hoped that each shower room manufacturer in Zhongshan City will seize this great opportunity and become bigger and stronger.

First, the world economy is still not optimistic. China’s economy is one of the most prosperous Prime Minister Wen Yu’s recent comments: “The economic recovery has exceeded the tortuous expectations.” Last year’s financial crisis and debt crisis caused the economies of Europe and the United States to be severely hit. As the European and American governments tightened their expenditures, which reduced the market's activity level, and the purchasing economic index continued to decline for several months, indicating that the market is not confident enough, people's consumption ideas are deeply affected, economic activity has declined, and market confidence will be affected.

However, we believe that China’s economy is still thriving.

The growth rate of China's GDP in 2009 was 9.1%. This year, China's economic growth rate reached more than 10%, and it is still the fastest growing country in the world. We have no reason to feel overly pessimistic. Real estate regulation is an important measure of the government to ensure the healthy development of real estate and various economies. Due to the rigid demand of the market, the price of real estate will eventually rise.

Second, the impact of anti-dumping in Europe and the United States on the building materials industry This year, first triggered from India, and then spread to Europe and the United States, China's building materials industry (tiles) anti-dumping investigations. In the future, will this trade protectionist anti-dumping will not affect the relevant shower room products industry? It is worth thinking deeply.

Some shower room producers in Europe face closures and have turned to Chinese procurement. According to statistics, in 2009, the export of shower room products was about 2.5 billion U.S. dollars, 70% of which were in Europe and the Middle East. Will the European shower manufacturers in crisis survive for a while? We believe that we must prepare for anti-dumping from now on!

According to the latest report: As a result of anti-dumping prosecution of a small factory in the United States and Europe, the European Union initiated a comprehensive anti-dumping investigation of electronic network cards produced in China, which has a wide spread. With the support of large groups, does a small shower factory in Europe follow?

Our industry may also face anti-dumping influence. However, if we deal with it properly and prepare for it early, if all the manufacturers are united, we may have a chance to win. Do you see that there are also domestic companies that have won anti-dumping lawsuits internationally?

Third, the reduction and cancellation of export tax rebate policy on the shower room industry The basic material for the shower room is aluminum and glass.

This year, China canceled its export tax rebates. It happened to be a large category of glass and glass products, as well as some non-ferrous metal and ferrous metal products. It wiped the edge of the shower room industry. This requires us to have forward-looking vision, actively prepare for it, and turn the disadvantages into benefits.

Fourth, the development trend of the shower room industry (A) People's consumption concept of shower room products and consumer groups in the shower room products from the past pursuit of luxury bathroom products (massage tank, steam room) into a practical demand. Consumers require fast, water-saving, time-saving and space-saving during use. Therefore, in recent years, shower products have become popular and have entered more and more families, whether they are luxury suites, five-star hotels or ordinary suites, and civilian families.

Shower room products are increasing at an average speed of 20%~25%. This gives us a lot of space in the shower room market.

According to statistics, the existing bathroom projects for real estate projects, as well as new star-level hotels, shower room products accounted for more than 80%.

(II) New growth points In the vast rural and second-tier cities, as the country demands the process of rural urbanization, more and more farmers will become urban residents. Applicable shower rooms will be an important choice for them. Their spending power will gradually emerge. To improve the living environment and improve the quality of life is becoming an urgent need for urban residents. Therefore, shower room manufacturers may wish to target the market in second-tier cities and rural areas, where they have a lot to accomplish.

(III) Strengthen product support and provide quality services The customer's concept of consumption is shifting toward the “one-stop” type of bathroom support.

Therefore, we remind all manufacturers that if we still go it alone as we did in the past, we can't stand alone and can't stand in the long term. Manufacturers can communicate with each other and join forces. Manufacturers must strengthen the depth and horizontal support, use a one-stop service to attract customers.

(4) Product R&D 1. High-end product development. For some high-end customers, develop high-end products to meet the high-end needs.

2. For rural and ordinary family sanitary ware, design provides simple products that are marketable to meet the needs of ordinary families and affordable housing.

(5) The shower room products meet the national industrial policies. Shower room products are a necessity for people's lives. Energy-saving, water-saving, environmental protection advantages, in line with the trend, become a necessity for people's lives. At the same time in line with the country's industrial policy, it should be vigorously developed to meet market demand.

(VI) Opportunities for Zhongshan Shower Room Industry Zhongshan City has been positioned as “China shower room production base”. Today's "Showroom Products Exhibition" and "Showroom Product Summit Forum" held here are of great significance to promoting the development of Chinese shower room products.

Zhongshan Industrial Park enjoys convenient transportation and is surrounded by a complete product chain, which is conducive to supporting products and making them bigger and stronger. It is hoped that there will be greater communication and exchange among enterprises and they will promote each other.

Today we have seen the shower room industry exhibition in Zhongshan City held successfully. The presence of the mayor and the resident has reflected the government’s emphasis on the shower room industry. In Zhongshan, there are very good conditions and there are many professional manufacturers.

1. The government's strong support, the shower room industry as the main push the industry, a new economic growth point.

2. The transportation is convenient. The “one-hour economic circle” solves all the industrial facilities.

3. Through the radiation of the shower room industry, promote the upgrading and expansion of other industries.

4. Good market prospects, with good advantages in export, real estate industry, transportation and decoration.

We see that more and more manufacturers are joining our family and unite to jointly develop the market. It is believed that under the concerted efforts of many manufacturers, it will certainly drive the rapid development of the industry!

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