At present, the existing large and small cabinet brands only develop and occupy about 10-15 of the domestic market, and there are nearly 90 markets that have yet to be tapped. This has great potential. A considerable portion of the rural population who have become rich before has begun to bring the urban lifestyle into the countryside. Sanitary ware, kitchen cabinets and other household products have started in the rural market. With consumers’ understanding of integrated ceilings, the market competition in urban cabinets has become increasingly fierce. Most companies are crowded in this “Red Sea†and have fought for their heads and tails, especially for small and medium-sized manufacturers, due to their financial and human resources. It is not easy to want to stand out in this competition. On the contrary, if we change our minds and turn to the “blue sea†in rural areas, perhaps enterprises will burst out with greater vitality.
Perhaps in the impression of many people, the rural areas are nothing like the words “bathroomâ€, “bathroom†and “cabinet†that symbolize urban life. The toilets are simple toilets and the kitchen is still using traditional firewood. Nowadays, with the continuous improvement of rural spending power, it is necessary to change the understanding of the rural kitchen and toilet industry. A considerable number of the first-rich rural people have begun to bring the city’s home lifestyle into the countryside. Sanitary ware, cabinets and other household products are The rural market has started.
The home appliance industry has always been a learning target for the kitchen and building materials industry. From the sales promotion, service system to brand building, it has provided good reference experience for the kitchen and toilet industry. This time home appliances to the countryside also let the kitchen and toilet industry see the huge cake of the rural market. Faced with such a tempting piece of cake, as an emerging cabinet industry, can we cut it and how can we cut it?
It should be noted that cabinets entering the rural market are not completely helpless, nor are they desperate choices. Instead, they are jumping out of the old thinking framework and giving better play to new product customer groups. Due to its large scale and strong demand capacity, the city still has a better choice in a certain period of time. However, in the long run, with the maturing of the cabinet industry and the increase in consumer awareness, the cost of competition for enterprises will increase. It will be higher and higher. In contrast, profits will become thinner and thinner, and marginal revenue will decrease. However, there are few competitors in the rural market and there is a huge potential. Therefore, for the cabinets, the rural market is not a question of whether to enter or not, but how to enter.