Solid wood floor sales volume increase floor slowdown

Exclusive analysis: In the first half of the year, sales of solid wood flooring surged, and sales growth of laminate flooring slowed down. Why do manufacturers turn to the solid wood flooring market? Is the leading position of the laminate flooring not guaranteed?

In the first half of 2011, the domestic flooring market remained hot and market competition intensified. The slowdown in the growth rate of laminate flooring, which has been ranked first in domestic sales, at the same time, the sales volume of solid wood flooring has soared. Laminate flooring is facing unprecedented challenges. What choices will flooring manufacturers make in the course of strengthening flooring and solid wood flooring? Today, we specifically analyze the current situation of the domestic flooring market for floor operators.

The strong solid wood flooring has been catching up and seizing the domestic floor market share, making the laminate floor an unprecedented hit. This all comes down to three things:

One: The domestic flooring market is becoming more and more fierce, and the price war between various floor brands is endless. It is the strengthening of the floor in this endless price war. The floor space for profit is not as good as before. Many floor manufacturers have turned their R&D focus on major products to solid wood flooring, and they are eager to compete for the increasingly popular solid wood flooring market.

Solid wood floor sales increase in floor performance growth slowdown II: Since some companies proposed differential floor operations began, the floor manufacturers have begun to focus on R & D antique flooring, carbonized flooring and parquet flooring. These types of floors are dominated by solid wood flooring, with a wide variety of patterns and varying styles, and therefore increasingly meet the needs of the market. Therefore, floor manufacturers have turned their target to the solid wood flooring market.

Three: The consumer concept of domestic consumers is gradually changing. More and more consumers will not blindly pursue affordable floors, and then begin to pay attention to the quality of the floor, feet, comfort and environmental protection. The establishment of more and more high-end living areas in China provides a strong market for solid wood floors.

â—† Reviews â—†

Is the position of the leader of the laminate flooring not guaranteed?

The leading position of the laminate flooring is still irrelevant. Although the sales of solid wood flooring have increased dramatically, its market share is still significantly different from that of laminate flooring. And the price war between the floor brands will continue to the battlefield of solid wood flooring, when the floor manufacturers will go where we will not know. The author believes that when choosing flooring types, flooring companies should do a good job of market research, choose carefully, and win in a stable manner.