In 2006 , the annual total export of Sichuan furniture was only 20 million US dollars; in 2007 , it reached 62 million US dollars, quadrupling the previous year; in 2008 , the total annual export of Sichuan furniture exceeded the 100 million US dollar mark, reaching 160 million USD; In 2009 , under the influence of the global financial crisis, the annual total export of furniture in Sichuan Province did not fall but increased, reaching USD 180 million. In just a few years, the total annual export of furniture in our province has increased by 9 times. "The reason for this achievement is largely due to the establishment of the Provincial Furniture Import and Export Chamber of Commerce. " According to Rong Yuwei, executive vice president and secretary-general of the Sichuan Provincial Furniture Import and Export Chamber of Commerce, for a long time to change the provincial furniture industry information closed, fragmented situation, July 18, 2006, Sichuan furniture export Chamber of Commerce was established, aimed at a bridge from the province for the furniture manufacturing enterprises set up with the outside world, and actively nurture and support the export market.
From " Farmer Furniture " to High-end Market
In the eyes of many consumers, Sichuan furniture is " farmer's furniture " , which makes Sichuan furniture in an awkward position in the domestic market. To this end, the Import and Export Chamber of Commerce will create a medium and high-end brand of Sichuan furniture as the direction of its efforts, and has launched a series of activities in various capital cities across the country to strive to launch Sichuan furniture to the whole country. In 2008 , the Chamber of Commerce of Import and Export carried out the " Sichuan Furniture China Tour " activity to Xi'an, Hangzhou, Kunming, Shanghai, Wuhan, Chongqing, Dalian, Changsha and other cities to explore new market growth points in the Sichuan furniture industry and promote " good furniture " Made in Chengdu " gold signboard, to strengthen the brand image of Sichuan furniture regional promotion. In 2009 , " Chengdu International Furniture Industry Exhibition - Ten Years Ceremony " was held in Chengdu. " Good furniture made in Chengdu · Sichuan furniture China trip " made breakthrough progress. While Sichuan furniture occupied the secondary market, it opened up a broader market. At the same time, the establishment of home brand halls in Shanghai, Wuhan and other places has truly achieved the purpose of promoting Sichuan furniture.
From domestic market to international market
Recalling the beginning of Sichuan furniture, Rong Yuwei introduced: "In 2000 , the scale of Quanyou Furniture was not as large as that of a workshop in Guangdong Furniture Factory. Now, one workshop of Quanyou Furniture is comparable to many factories in Guangdong. Now! "The words are full of pride. Under the influence of the global financial crisis, the total export volume of Sichuan furniture has not fallen but has risen, which has made peers look at each other. Today, many furniture manufacturers in Guangdong have played "Learn furniture industry in Sichuan, into second and third tier cities," the slogan.
Speaking of the future of Sichuan furniture, Rong Yuwei is full of confidence: " Sichuan furniture is not only about seizing the domestic second and third tier cities, but also actively exploring the domestic primary market. Following the tour exhibitions in Hangzhou, Wuhan and Shanghai, we strive to organize at the end of the year Furniture companies in our province go to 20 large and medium-sized cities across the country to conduct activities. At the same time, we should learn from Zhejiang, take a long-term view, build our own brand and advantages, and strive to go abroad and go to the world as soon as possible. " In this regard, the Chamber of Commerce Has begun to prepare. At present, on the one hand, Sichuan furniture companies have introduced Finnish designers to innovate furniture design concepts; on the other hand, Sichuan furniture has frequently appeared in international exhibitions such as the Malaysian Furniture Fair, Singapore Furniture Fair and Italian Furniture Fair. Coming soon to the South African Furniture Fair, striving to develop " Sichuan Furniture China Tour " into " Sichuan Furniture Global Tour " .
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