Reshaping the International Furniture Pattern and Exploring the Way of Brand Development-Sino-Foreign Furniture Industry Leaders Summit The Sino-Foreign Furniture Industry Leaders Summit was held on the 15th in Dongguan, Guangdong. Gathered in Houjie, Dongguan, to discuss how to accelerate development in the trend of international furniture pattern reconstruction.
The theme of this summit of Chinese and foreign furniture industry leaders is "Intersection-Reshaping the International Furniture Pattern". It is sponsored by the 25th Famous Furniture Exhibition Organizing Committee and other units. A number of well-known furniture brand leaders at home and abroad attended the forum.
At the forum, heads of Chinese and foreign furniture brands, international buyers, domestic distributors, representatives of domestic and foreign distribution channels gathered together to discuss the strategic layout of international furniture brands to enter the Chinese market, study the effective path of Chinese furniture companies to overseas markets, and explore China The future innovation and upgrade of the furniture industry.
Chen Zhongqiu, executive director of the 25th Famous Furniture Exhibition Organizing Committee, said that while Chinese furniture brands continue to "go out", foreign furniture brands have also traveled across the oceans to China, including European, American, French and other exotic styles. Furniture, while the home style is becoming more and more open, it has won a lot of market attention. Chen Zhongqiu said that this forum is aimed at the communication and exchange between the Chinese furniture industry and overseas counterparts, sharing experiences and ideas in the discussion. The development and growth of China's furniture industry requires not only competition with foreign furniture brands for market, technology, and brand influence, but also in the expansion of domestic and foreign markets, drawing on peer experience and seeking a win-win situation.
Zeng Zhenyu is the chairman of Hong Kong's Shengjia commercial organization. Since he entered the furniture industry in 1990, he analyzed at the summit that China needs to learn from the advanced ideas of outstanding foreign companies, and "dance together" with foreign companies to learn about various types of foreign furniture companies. business model. The coming of foreign furniture brands to China can bring new technologies and new concepts in the operation and product design of "foreign" furniture brands, and provide diversified product choices for China. He also said that the reshaping of the pattern of the international furniture industry is taking place, and a group of internationally renowned furniture brands have begun to enter the domestic market collectively and on a large scale, bringing a new wave of pressure to the already fierce domestic market, but at the same time, It also brings new choices to Chinese consumers.
The 25th Dongguan Famous Furniture Fair will open in Dongguan, Guangdong on the 16th. This exhibition is the fourth largest furniture fair in the world, and the number of companies applying for participation has reached a record high.
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