Red Star Macalline Introduces International Furniture Fair to Increase Influence

On July 25, under the joint witness of the leaders of the China Furniture Association, Red Star Macalline partners and hundreds of media reporters from all over the country, Red Star Macalline Chairman and CEO Che Jianxin and Shanghai Bohua International Exhibition Co., Ltd. Chairman Wang Mingliang jointly launched the countdown card in Shanghai, announcing that Red Star Macalline will cooperate with the 15th China International Furniture Fair, which opened on September 9, to open a branch venue in the mall and innovate the exhibition model.

Red Star takes advantage of the exhibition to share business opportunities

On September 9th, the main exhibition hall of 220,000 square meters will welcome 1,800 exhibitors from home and abroad, making Shanghai New International Expo Center a show of new international furniture. "The 15th China International Furniture Fair" It will become a big stage for the furniture industry to collide with brands, designs and concepts in 2009.

What is remarkable is that the “Fifteenth National Furniture Fair and Autumn Ordering Fair and the 2009 Red Star Macalline National Dealer Conference” was held at the same time as the International Furniture Fair. The site is located in an area of ​​180,000 square meters and has 500 The Red Star Macalline Shanghai Global Furniture Building Materials Store No. 1 of the exhibiting company, the shuttle bus will connect the Shanghai New International Exhibition Center with the Red Star Macalline store as a whole, bringing the total area of ​​the two exhibition halls to 400,000 square meters. Reached 2,300, sharing tens of thousands of domestic and foreign customers and business opportunities. For the first time, the furniture store “married” with the International Furniture Fair and became a branch of the international exhibition. This is the first time in the Chinese furniture industry, which means that the awareness of internationalization of China's domestic furniture business brands is rapidly increasing.

Export and domestic sales expand trade platform

Che Jianxin said that at present, when Chinese home furnishing brands are doing everything possible to go abroad, international brands are treating the Chinese market as a "life-saving straw", seeking to seize the Chinese market to offset the losses caused by the international financial crisis. The upcoming 15th China International Furniture Fair is a big show for international brands to seek business opportunities in China. We will turn this exhibition from "export-oriented" to "integrated export-domestic sales" to explore the Chinese market in depth and create more market space for brands that are blocked in exports and want to enter overseas.

At that time, Red Star Macalline will call all its partners to Shanghai to witness this event of the home furnishing industry. Through the promotion of 50 stores in 32 cities across the country, the brand image of Red Star Macalline and the confidence of dealers will be enhanced. . Che Jianxin said, "The International Furniture Fair is a showplace for new technologies, new processes, and new products. The Red Star Macalline Store is a display platform for home lifestyle. This exhibition allows dealers to make intuitive comparisons and reach a trade fair. Play an important role in promoting. "

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