In the 21st century, the order of the market economy has been further improved, and the competition among enterprises is also more fierce in technology, brand, product quality, and marketing channels. This makes a lot of waterproof companies face the choice, not to attack the city, or to abandon the city. For this kind of business environment, we must strengthen our own construction, formulate solutions to various problems, actively improve the internal management system, and participate in market competition.
Internal environmental factors change:
In the face of fierce competition, there must be a team with a good internal management environment and business qualification, because this is the basis for a company's development. My company currently can be improved from two aspects: First, the company's management system, can not be overstaffed, but to use personnel. To change the current cart before the horse, the leaders are prone and busy. However, it is imperative to establish a new management system in a situation where there is nothing to do and where the responsibilities are not clear. Establish and improve the management departments of all organizations, so that everyone has rules and responsibilities to people, so that companies can effectively and efficiently operate. Second, the company's marketing department must strengthen the training system. A qualified salesman must not only know the company's product knowledge, but also have some necessary business-related knowledge. Such as (contract regulations. Arrears of risk evasion. Marketing techniques, etc.).
Changes in external environmental factors:
The problems encountered by the small and medium-sized waterproof enterprises in the increasingly fierce market environment are very similar to the basic situations faced by the entire waterproofing industry. The shortages in marketing channels and management highlight the problems of the enterprises' weak competitiveness. Our company only needs to continue to develop in depth in both brand strategy and channel construction, making full use of its own strengths and striving to use 1-2 years to create its own unique brand image and corporate culture. Develop outstanding marketing strategies and build a good marketing decision-making team. This requires us to continue to promote the brand strategy and increase advertising efforts. Mainly in the construction of channels and the sustainable development of various business points can play traditional channel advantages, remanufacturing supply chain. Establish an effective customer relationship management system and establish long-term dependable relationships with partners.
Customer relationship management (CRM) originates from a 'customer-centric' business model and is a management mechanism designed to improve the relationship between companies and their customers. It is implemented in the enterprise's market, sales, technical support and other customer-related work departments. (CRM), as a management philosophy and management technology that specializes in managing the front-end of a company, provides a system that uses various methods to collect and analyze customer resources, and also provides a brand-new business strategy model. It can help companies make full use of customer-oriented external business relationship resources, expand new markets and business channels, improve customer satisfaction and corporate profitability.
The principles for the construction of marketing channels for SMEs should follow the principle of low cost, effectiveness and flexibility, that is, the input cost ratio of channels is the largest, so that enterprises can reach the reasonable cost of expanding channels and occupying the market. In addition to considering general factors such as market capacity, customer demand, product characteristics, etc., channel-level relationships should also be considered to reduce the links that cannot be added. To seek stability through change and change, try to ensure that companies do not lose their initiative in dealing with channel distributors, and gradually establish their own necessary scale of marketing network.
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