At present, the contradiction of the plastic packaging machinery industry, Jiuzhi Plastics Network is summarized as follows: the enterprise can not cope with the changes of the situation, the ideological concept is not compatible with the development of the situation; the status quo of the talent team and the development of the enterprise are not suitable for the urgent needs of the people; The use is not compatible with the laws of the market economy. The technological innovation capability is weak, and the process technology is slow. New product development has not fundamentally got rid of the situation of imitation research and tracking, and R&D investment is small. The economic growth mode is extensive, the product profitability is low, and the competitiveness is not strong. Economic growth and efficiency improvement are still mainly driven by scale. There is still a certain gap between energy consumption and labor resources consumption and advanced level. Enterprise management is extensive and refined management has not yet been achieved. Market awareness, competition awareness, and sense of urgency are not strong, and the service market, the awareness of serving customers, and the sense of urgency and responsibility for development are not strong.
Faced with these unfavorable factors, the most urgent thing is to change the way of enterprise development. Enterprises should stand at a new starting point to examine and solve the above contradictions and problems, take the scientific development concept as the guide, change the development concept, strengthen independent innovation, and enhance the market. Consciousness and effective promotion of enterprise development.
1. Innovative business philosophy. Business concept innovation, including technology innovation, service innovation, corporate culture innovation, leadership and innovation, incentives innovation, development of the times, specifically start from the following aspects:
One is technological innovation.
The second is marketing innovation. The establishment and development of marketing concepts is the basis for enterprises to win the market. On the one hand, we use modern information networks to grasp market information at the fastest speed and effectively process information. On the other hand, modern network marketing provides enterprises with a new and effective marketing model, which enables enterprise marketing not only to reduce costs, reduce manpower input, but also to find customers in a larger market, and create more flexible operating space for enterprises.
The third is service innovation. In the era of knowledge economy, service as a "software" for product sales has become increasingly prominent in its incomparable importance. Traditional pre-sales, sales and after-sales services can no longer meet the increasingly rich and diverse requirements of customers, and will be replaced by a comprehensive service concept. Full-service refers to a service model in which all the services required by the user can be successfully satisfied. It includes providing users with all relevant information about the company's products, and producing products and delivering products according to the user's expectations to maximize user satisfaction.
2. Promote refined management. We will comprehensively carry out refined management activities centered on the “five transformations†and promote the improvement of the basic management level of enterprises.
3. Strengthen independent innovation capability and promote new product development. Accelerate the establishment of a technological innovation system that takes enterprises as the mainstay, market-oriented, and combines production, education, and research to promote the transformation of scientific and technological achievements into modern productive forces.
4. Implement the goal management of all staff costs. Passing the pressure of market competition to each employee, starting from raising the awareness of cost control of all employees, conducting a fixed standard assessment of the positions of managers and each employee, and implementing a full-staff cost assessment; All employees are required to start from small things, start from the self, prevent waste from happening; advocate dialectical treatment of the relationship between cost and quality, prevent cost work from entering misunderstanding, and implement "quality, efficiency, and long-term" into the cost. Control work.
5. Establish a good corporate image with integrity. The market economy is a legal economy, a moral economy, and a credit economy. If the corporate credit is not good, it will be eliminated in the ruthless market competition. The easiest and most practical way is to pay attention to integrity in marketing activities.
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