The much-anticipated Shanghai World Expo is in front of the world, and Expo marketing has become another major marketing hotspot after the Beijing Olympics. For building materials hardware enterprises, the proximity of the World Expo provides a wealth of market opportunities for building materials hardware companies, and how to seize the market opportunities of the Expo has become an important thing in front of enterprises.
To understand the value of Expo marketing: the first thing companies need to do is to realize the marketing value of the company that the Expo can bring. At present, a considerable number of private enterprises' Expo marketing still stays in the replacement of product packaging (joining the Expo element), advertising, and some lack of new promotion activities, for the core of the brand and the Expo concept "city, life, good" On the deep level of grafting, there was no breakthrough. Insiders pointed out that if companies want to stand out from the World Expo like Moutai, they have a chance, but the foundation is to have a clear understanding of the core values ​​of the Expo.
Looking for the Expo marketing point of the enterprise: After recognizing the value of the Expo marketing, the enterprise needs to find the connection point between the enterprise and the Expo marketing. The enterprise must determine what can be done by the Expo. According to the relationship between the company and the World Expo, the next stage of the marketing campaign will be developed.
Taking advantage of the potential Expo to determine a reasonable marketing method: taking advantage of the marketing approach to the Expo, is also a matter that needs to be collapsed by the enterprise. Enterprises can set up marketing methods suitable for enterprises and consumers around the World Expo, such as buying products to give the World Expo Memorial Things, purchase products to get the opportunity to visit the Expo, and so on.
It is still necessary to put an end to the "edge ball": there are also a few companies that have hit the "edge ball" when they use the Expo marketing. It is important to know that when companies choose to market in this way, they often only gain market sales in the short term, but it is not a good way for the long-term development. First of all, the official of the World Expo will strictly eliminate the occurrence of the "edge ball" incident. Secondly, the word-of-mouth of the enterprise is also a systematic loss. Therefore, the company is also required to walk hard and use the Expo business opportunities to develop enterprises.
The home building hardware company "World Expo Marketing" continues to be staged. Pearl of the Pearl is taking advantage of the Expo to complete the health promotion: On the morning of April 19th, the "Pearl Pearls Welcome to the Expo Environmental Health Run" held by the Pearl of the Pearl, opened in Chengdu Qingyang Industrial Headquarters Base. Nearly 500 employees of the Pearl Furniture and volunteers from all walks of life have joined. In the Chengdu Qingyang Industrial Concentration Development Zone, the road runs through the road for 10 kilometers, to promote the modern lifestyle of "civilization, health, environmental protection and happiness" and practice the volunteer spirit of "dedication, friendship, mutual assistance and progress". Pass the green Expo concept and welcome the arrival of the Shanghai World Expo.
Daming Palace home free tour of the Expo promotion activities: During the May 1st period, more than 100 brand merchants in Daming Palace Home City teamed up with Huibin, and provided 180 free places for the Expo event. Consumers can enjoy the exclusive benefits of Daming Palace May Day. Price, and have the opportunity to travel to the Expo for free.
To understand the value of Expo marketing: the first thing companies need to do is to realize the marketing value of the company that the Expo can bring. At present, a considerable number of private enterprises' Expo marketing still stays in the replacement of product packaging (joining the Expo element), advertising, and some lack of new promotion activities, for the core of the brand and the Expo concept "city, life, good" On the deep level of grafting, there was no breakthrough. Insiders pointed out that if companies want to stand out from the World Expo like Moutai, they have a chance, but the foundation is to have a clear understanding of the core values ​​of the Expo.
Looking for the Expo marketing point of the enterprise: After recognizing the value of the Expo marketing, the enterprise needs to find the connection point between the enterprise and the Expo marketing. The enterprise must determine what can be done by the Expo. According to the relationship between the company and the World Expo, the next stage of the marketing campaign will be developed.
Taking advantage of the potential Expo to determine a reasonable marketing method: taking advantage of the marketing approach to the Expo, is also a matter that needs to be collapsed by the enterprise. Enterprises can set up marketing methods suitable for enterprises and consumers around the World Expo, such as buying products to give the World Expo Memorial Things, purchase products to get the opportunity to visit the Expo, and so on.
It is still necessary to put an end to the "edge ball": there are also a few companies that have hit the "edge ball" when they use the Expo marketing. It is important to know that when companies choose to market in this way, they often only gain market sales in the short term, but it is not a good way for the long-term development. First of all, the official of the World Expo will strictly eliminate the occurrence of the "edge ball" incident. Secondly, the word-of-mouth of the enterprise is also a systematic loss. Therefore, the company is also required to walk hard and use the Expo business opportunities to develop enterprises.
The home building hardware company "World Expo Marketing" continues to be staged. Pearl of the Pearl is taking advantage of the Expo to complete the health promotion: On the morning of April 19th, the "Pearl Pearls Welcome to the Expo Environmental Health Run" held by the Pearl of the Pearl, opened in Chengdu Qingyang Industrial Headquarters Base. Nearly 500 employees of the Pearl Furniture and volunteers from all walks of life have joined. In the Chengdu Qingyang Industrial Concentration Development Zone, the road runs through the road for 10 kilometers, to promote the modern lifestyle of "civilization, health, environmental protection and happiness" and practice the volunteer spirit of "dedication, friendship, mutual assistance and progress". Pass the green Expo concept and welcome the arrival of the Shanghai World Expo.
Daming Palace home free tour of the Expo promotion activities: During the May 1st period, more than 100 brand merchants in Daming Palace Home City teamed up with Huibin, and provided 180 free places for the Expo event. Consumers can enjoy the exclusive benefits of Daming Palace May Day. Price, and have the opportunity to travel to the Expo for free.
Hebei Xinteli Co., Ltd. , https://www.sinohardwares.com