It is reported that the importance of advertising is that it is the basis for establishing a brand image, and the activity is to live the brand concept on this basis. In 2008, when a foreign well-known event marketing agency officially entered China, it said that ten years ago, the company's parent company had been investigating and planning the Chinese market and serving some brands. Now that their customers really need more creative activities, the time is ripe for activities in China, so they came to China. Looking at the marketing and promotion methods of Chinese hardware companies in the past two years, we found that the role of brand activities in corporate brand packaging and marketing channel expansion is enormous. Whether it is the event marketing at the hardware fair or the promotion of the China Hardware Technology Innovation Conference, it proves the role of event marketing for hardware companies, but unfortunately, so far, the good activity platform of China's hardware industry has yet to be verified. The overall packaging and promotion of China's top ten hardware selection is an innovation in the brand promotion of China's hardware industry. It is worth looking forward to.
But these are not enough to meet the needs of brand hardware companies, they are urgently high-profile, high-grade, high-content brand marketing activities. Although there are some event marketing events in the hardware industry, the demand for enterprises is relatively flat compared to the frontier industries such as home appliances and IT.
What is the significance of event marketing to hardware brands? We might as well use magazine advertisements to make a good analogy: in the case of magazines, the above picture is beautiful, but that may be just a glimpse of the reader, because they read magazines to see other things, not because Look at the magazine while watching the advertisement. Through activities, you can bring the image on paper into the lives of the participants. It is an experience that can arouse the inner feelings and make them more deeply impressed by the brand. This can be done in many ways: very Good-looking pictures, things that resonate with you, or a star, of course, they must be related to brand characteristics. This is why there are many activities in the promotion and the reasons for reducing the advertising.
In magazine advertising, many brands use very beautiful pictures, and the difference is not too big. With event marketing, we can open the distance between our brand and other brands, and promote the brand to another level, so that the brand and consumers are more closely connected. It is a real terminal. It is an experience that gives consumers a feeling of being emotionally different. This is the biggest meaning of event marketing.
From a consumer perspective, previous consumers will not distinguish between good advertising and bad advertising. They think that as long as the advertising company is a good business, now consumers are becoming more and more wise. Looking at our brand, they began to use outstanding stars as endorsements, use erotic marketing, event marketing and other means to expand brand awareness, open stores in various hardware distribution centers, store the best decoration to promote brand image.
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