Wallpaper is one of the high-end interior decoration materials, and more and more consumers begin to choose wallpapers when they are at home. The market is also a wide variety of wallpaper, quality varies greatly, most consumers can only judge the quality of the wallpaper from the size of the store, the level of the price. Many “shanzhai cargo†copied the new product styles and designs developed by the big brands and sold them at low prices. However, due to poor materials and paving techniques, there have been many complaints regarding environmental protection, color stability, and resistance to scrubbing.
Dialysis: Status Quo and Defects of Wallpaper Industry Status: The wallpaper industry is gradually becoming more internationalized, and multi-channel and multi-modal marketing methods occupy the industry The first group of wallpaper brands are aware of the development potential of the industry and unite to jointly cultivate the market through the introduction of international The decoration style influences the atmosphere of domestic consumption. It is indeed an important position for the temple wallpaper in the home improvement market, and it has launched a strategic offensive against traditional paints and wall paints in an effort to win the dominance of Chinese wall decoration materials.
Defects: The corporate brand name of the wallpaper is weak, and the utilization rate of the wallpaper with low threshold is only 5% in our interior decoration. In Europe, the United States, Japan, and Korea, the usage rate of wallpaper is more than 50%. The potential of China's wallpaper market is very impressive. Faced with such development status, why is the usage rate of wallpapers in China so low? Industry experts pointed out: “Some irregularities have caused consumers to abandon their wallpapers when choosing wall decoration materials, instead choosing latex paints and emerging liquid wallpapers, etc. The entire wallpaper industry can only do big things with self-discipline. Strong."
Because the threshold of operating wallpaper is not high, many businesses have little awareness of wallpaper brand sales. At present, the wallpaper industry is in a period of rapid development in China. Although the products have been significantly improved in terms of environmental protection and quality, the lack of a service system has become an obstacle to the development of the entire industry. The chaos of market management, product chaos, price chaos, and service chaos, especially price chaos are the most significant.
The wallpaper market Shanzang cargo demanded by customers. As one of the high-grade interior decoration materials, more and more consumers began to choose wallpapers during home decoration. The market is also a wide variety of wallpaper, quality varies greatly, most consumers can only judge the quality of the wallpaper from the size of the store, the level of the price. Many “shanzhai cargo†copied the new product styles and designs developed by the big brands and sold them at low prices. However, due to poor materials and paving techniques, there have been many complaints regarding environmental protection, color stability, and resistance to scrubbing.
At the top of several stores selling wallpapers at the top of Yuancun Mountain, the author saw that almost every store can come up with dozens of thick “sample books†and provide hundreds of samples for consumers to choose. These wallpapers are almost all of the "foreign brands." Among the products enthusiastically recommended by the merchants are Belgium, Sweden, Japan, South Korea, the United States, and the United Kingdom. However, the samples on the back of the wallpaper are full of intangible texts. Can't see products marked with Chinese characters. These "foreign brands" wallpaper price between 200 yuan to 450 yuan per square meter, the boss said the wallpaper quality is different, the price is not the same, but they are all authentic imported brands. On the sixth floor of Zhengjia Plaza, a shop that sells Korean wallpapers, the author said that I wanted to see the logo of the outer packaging of the wallpaper. The waiter took out a few rolls of wallpaper. The author saw for a long time and only saw some incomprehensible Korean, but the Chinese label did not exist. . According to the introduction of the stores of Yuehui and Xinxin, which are built by Yuehe Building Materials City, the imported wallpapers of any brand should have the Chinese logo on the outer packaging of the products. Otherwise, it may be the “cottage†goods.
Wallpaper Future Trends: Branding and Customized Branding, Personalization, Customization, or Future Trends In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as cartoons, Chinese paintings, character backgrounds, mountains and waters. Wind everywhere, these are out of the popular European Damascus pattern, court style, more personalized patterns become manufacturers of choice, stimulating people's consumer demand.
Li Lin, general manager of Shanghai Wall Decorative Materials Co., Ltd., told the author: “In the past, wallpapers mainly focused on yellow, brown and light colors. Now pink, purple and other more bold colors are used in wallpapers.†Geshang wallpaper design director talked about the consumer group after 80 for the pursuit of personalization: “There is still a part of the consumer population, is our 80s, because 80 is an independent, more emphasis on personality groups, this group is willing to accept Europe and the United States and The mix and match style of Chinese is also willing to accept bolder colors such as blue sky green or blue sky violet."
Customized service is also a major feature in the exhibition. The company accepts customers' private customization. For example, custom services launched for wedding photos, baby photos, and wall decorations are divided into four pieces: tailored to the size of the customer's wall. To customize the wallpaper; tailor design; personalized customization, such as the wedding photos into wallpaper, or the child's photos or favorite things made of wallpaper; personality design, according to the customer's ideas to tailor for him to design the world only One of his wallpapers.
However, when it comes to corporate competition, disorder and brand is not a major bottleneck restricting the development of wallpaper, Li Lin, Shanghai Wall is still a big trend in the future will be branding. Excellent companies will build brands by improving their capabilities in all aspects of design, production, and services. Of course, some companies without brands or technological innovation will be eliminated.
The most important choice of wallpaper security maintenance is the key option 1. Selection criteria: The color of wallpaper is divided into cool color and warm color, warm color is mainly red, yellow and orange, and cold color is mainly blue, green and gray. If the color of the wallpaper can be matched with furniture, curtains, carpets and lights, the living environment will be harmonious.
Because of the different uses of the bedroom, the living room, and the restaurant, it is best to choose different wallpapers to achieve a harmonious unity with the furniture. In a room with a small area or a dark light, choose a wallpaper with less patterns and lighter colors to give people a bright and spacious feeling.
2. Dosage: The formula for estimating the amount of wallpaper used for a room is: the number of wallpapers = room area × 3÷ 5.2 (1 roll of wallpaper is generally 52 cm wide, 10 meters long, and an area of ​​5.2 square meters). Number of purchases.
It is worth noting that the same lot number is the same for each roll of wallpaper, but even though some wallpapers are of the same number, slight differences in color may occur due to different production dates.
Conclusion:
Although there are various defects in the wallpaper industry, it is the environmental health of the wallpaper that is directly related to consumers. The status of wallpaper in modern home life is more and more important, but wallpaper with excessive formaldehyde content will cause headache, fever, upper respiratory tract infection and other diseases. Therefore, in the process of selection, consumers must keep their eyes open and learn to “pass through†the brilliant colors to identify “green wallpapers†and provide a healthy environment for themselves and their families.
Dialysis: Status Quo and Defects of Wallpaper Industry Status: The wallpaper industry is gradually becoming more internationalized, and multi-channel and multi-modal marketing methods occupy the industry The first group of wallpaper brands are aware of the development potential of the industry and unite to jointly cultivate the market through the introduction of international The decoration style influences the atmosphere of domestic consumption. It is indeed an important position for the temple wallpaper in the home improvement market, and it has launched a strategic offensive against traditional paints and wall paints in an effort to win the dominance of Chinese wall decoration materials.
Defects: The corporate brand name of the wallpaper is weak, and the utilization rate of the wallpaper with low threshold is only 5% in our interior decoration. In Europe, the United States, Japan, and Korea, the usage rate of wallpaper is more than 50%. The potential of China's wallpaper market is very impressive. Faced with such development status, why is the usage rate of wallpapers in China so low? Industry experts pointed out: “Some irregularities have caused consumers to abandon their wallpapers when choosing wall decoration materials, instead choosing latex paints and emerging liquid wallpapers, etc. The entire wallpaper industry can only do big things with self-discipline. Strong."
Because the threshold of operating wallpaper is not high, many businesses have little awareness of wallpaper brand sales. At present, the wallpaper industry is in a period of rapid development in China. Although the products have been significantly improved in terms of environmental protection and quality, the lack of a service system has become an obstacle to the development of the entire industry. The chaos of market management, product chaos, price chaos, and service chaos, especially price chaos are the most significant.
The wallpaper market Shanzang cargo demanded by customers. As one of the high-grade interior decoration materials, more and more consumers began to choose wallpapers during home decoration. The market is also a wide variety of wallpaper, quality varies greatly, most consumers can only judge the quality of the wallpaper from the size of the store, the level of the price. Many “shanzhai cargo†copied the new product styles and designs developed by the big brands and sold them at low prices. However, due to poor materials and paving techniques, there have been many complaints regarding environmental protection, color stability, and resistance to scrubbing.
At the top of several stores selling wallpapers at the top of Yuancun Mountain, the author saw that almost every store can come up with dozens of thick “sample books†and provide hundreds of samples for consumers to choose. These wallpapers are almost all of the "foreign brands." Among the products enthusiastically recommended by the merchants are Belgium, Sweden, Japan, South Korea, the United States, and the United Kingdom. However, the samples on the back of the wallpaper are full of intangible texts. Can't see products marked with Chinese characters. These "foreign brands" wallpaper price between 200 yuan to 450 yuan per square meter, the boss said the wallpaper quality is different, the price is not the same, but they are all authentic imported brands. On the sixth floor of Zhengjia Plaza, a shop that sells Korean wallpapers, the author said that I wanted to see the logo of the outer packaging of the wallpaper. The waiter took out a few rolls of wallpaper. The author saw for a long time and only saw some incomprehensible Korean, but the Chinese label did not exist. . According to the introduction of the stores of Yuehui and Xinxin, which are built by Yuehe Building Materials City, the imported wallpapers of any brand should have the Chinese logo on the outer packaging of the products. Otherwise, it may be the “cottage†goods.
Wallpaper Future Trends: Branding and Customized Branding, Personalization, Customization, or Future Trends In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as cartoons, Chinese paintings, character backgrounds, mountains and waters. Wind everywhere, these are out of the popular European Damascus pattern, court style, more personalized patterns become manufacturers of choice, stimulating people's consumer demand.
Li Lin, general manager of Shanghai Wall Decorative Materials Co., Ltd., told the author: “In the past, wallpapers mainly focused on yellow, brown and light colors. Now pink, purple and other more bold colors are used in wallpapers.†Geshang wallpaper design director talked about the consumer group after 80 for the pursuit of personalization: “There is still a part of the consumer population, is our 80s, because 80 is an independent, more emphasis on personality groups, this group is willing to accept Europe and the United States and The mix and match style of Chinese is also willing to accept bolder colors such as blue sky green or blue sky violet."
Customized service is also a major feature in the exhibition. The company accepts customers' private customization. For example, custom services launched for wedding photos, baby photos, and wall decorations are divided into four pieces: tailored to the size of the customer's wall. To customize the wallpaper; tailor design; personalized customization, such as the wedding photos into wallpaper, or the child's photos or favorite things made of wallpaper; personality design, according to the customer's ideas to tailor for him to design the world only One of his wallpapers.
However, when it comes to corporate competition, disorder and brand is not a major bottleneck restricting the development of wallpaper, Li Lin, Shanghai Wall is still a big trend in the future will be branding. Excellent companies will build brands by improving their capabilities in all aspects of design, production, and services. Of course, some companies without brands or technological innovation will be eliminated.
The most important choice of wallpaper security maintenance is the key option 1. Selection criteria: The color of wallpaper is divided into cool color and warm color, warm color is mainly red, yellow and orange, and cold color is mainly blue, green and gray. If the color of the wallpaper can be matched with furniture, curtains, carpets and lights, the living environment will be harmonious.
Because of the different uses of the bedroom, the living room, and the restaurant, it is best to choose different wallpapers to achieve a harmonious unity with the furniture. In a room with a small area or a dark light, choose a wallpaper with less patterns and lighter colors to give people a bright and spacious feeling.
2. Dosage: The formula for estimating the amount of wallpaper used for a room is: the number of wallpapers = room area × 3÷ 5.2 (1 roll of wallpaper is generally 52 cm wide, 10 meters long, and an area of ​​5.2 square meters). Number of purchases.
It is worth noting that the same lot number is the same for each roll of wallpaper, but even though some wallpapers are of the same number, slight differences in color may occur due to different production dates.
Conclusion:
Although there are various defects in the wallpaper industry, it is the environmental health of the wallpaper that is directly related to consumers. The status of wallpaper in modern home life is more and more important, but wallpaper with excessive formaldehyde content will cause headache, fever, upper respiratory tract infection and other diseases. Therefore, in the process of selection, consumers must keep their eyes open and learn to “pass through†the brilliant colors to identify “green wallpapers†and provide a healthy environment for themselves and their families.
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