Bamboo flooring how to break through the macro barrier to occupy the floor market commanding heights?

Bamboo flooring is a product that has been exported to domestic market in recent years. After being promoted in the domestic market for several years, bamboo flooring has become familiar to consumers. However, due to the low awareness of bamboo flooring in the domestic market, it is still not on the market. Dominating, compared with the three major floors - solid wood flooring, laminate flooring and solid wood multi-layer flooring, sales have a small gap. In the face of such a situation, how should bamboo flooring be used to occupy the high ground in the floor market? What is the odds of winning? According to the sales of bamboo flooring in the market, bamboo flooring is less than 10% of the wood floor. As a result, many flooring agents are reluctant to represent bamboo flooring, resulting in many places where bamboo flooring is needed and there is no need for it. Awkward situation. The diversified development of the flooring industry has resulted in unique product categories in the market.

Some experts and scholars are more willing to interpret the bamboo flooring industry from a macro perspective, because this industry has not yet broken through the “macroscopic trap” of the domestic market. An industry is not strong, and even stronger companies cannot achieve real strategic goals. From the perspective of the domestic market, the bamboo flooring industry seems to have many opportunities; from the perspective of ecology and long-term development, the bamboo flooring industry seems to be more in line with people's home-based concepts, such as environmental protection that is deeply rooted in people's hearts; from the perspective of enterprises, with the strengthening of wood Floor materials are similar. . . . . . However, these so-called potential advantages have not yet been transformed into competitive advantages. Why is bamboo flooring production and sales still unable to compare with the three major flooring categories?

The advantages of bamboo flooring are unparalleled. As a very distinctive type of floor, bamboo has a low thermal conductivity and does not produce cold and heat. Therefore, it is warm in winter and cool in summer and has a small color difference. However, consumers have misunderstandings about bamboo flooring. Therefore, the breakthrough direction of bamboo flooring companies should rely on low-carbon environmental protection, change consumer awareness, and reshape bamboo flooring in the industry as a good reputation.

A dealer admitted that the special distribution of bamboo flooring in China is not a sound strategy. Consumers have insufficient understanding of the performance and stability of bamboo flooring and do not have the same concept of consumption as solid wood flooring. Compared with traditional solid wood flooring and laminate wood flooring, bamboo flooring is slightly inferior in stability, visually ''cold sensation'', and cannot be laid like a solid wood floor. Bamboo flooring industry needs to break through its traditional short board technology. innovation.

Many people in the industry believe that the fundamental reason why the bamboo flooring industry cannot be compared with the wood flooring industry is the influence of culture. In China, wood culture and bamboo culture have a long history, but from the perspective of circulation and use, there is a big difference between the two. The ancient plot of ''Sheng Mu Huai'' has extremely far-reaching influence. Therefore, wood stands for popularization. The culture of bamboo; and bamboo, because of the limited growth of the region, the interior space, even if it can be used as a building, etc., it is mostly a tribal minority area. In the minds of more Chinese people, bamboo is novel and unusable. These words are related.

Of course, compared with solid wood flooring and laminate flooring, bamboo flooring has much less color and variety of products. Single species, less color, and less choice of products are another important reason for the loss of consumers. When consumers purchase products, they see the most common flat-sided bamboo flooring. There is a serious homogenization of products, and the lack of distinctive and attractive selling points is the weakness of bamboo flooring. To promote the bamboo flooring domestic sales market, for bamboo flooring companies, it is necessary to increase innovation, increase product research and development, and provide consumers with more innovative bamboo flooring products to meet the various needs of the mid-to-high end market.

When the wooden floor took off in the domestic market, more bamboo flooring companies looked abroad. Nowadays, it is the stage of strong development of wood flooring in China. While wood flooring occupied the ceramic tile market, many well-known wood floor brands have been born, such as the iconic wood flooring field, Fillinger, and the nature of solid wood flooring. Shun Shin et al. More importantly, the wood flooring industry has found a mode of operation suitable for its own market, that is, dealer distribution model. In just a few years, wood floors not only occupied the domestic market, but also had an important impact on the consumption concept of the domestic market. When export sales are affected, bamboo flooring companies have already faced difficulties in returning home.

So, in the face of the current predicament, isn't bamboo flooring a chance? of course not. If the bamboo flooring enterprises make collective efforts, its development potential will be unlimited, which is due to the strengthening of the world's ecological awareness and people's increasing awareness of environmental protection. Although wood is a renewable resource, tropical forests will not be able to supply market demand in the short term. Solid wood flooring will inevitably be upgraded in the coming years, and production will surely be gradually reduced. Reinforced and composite flooring has been completed at the environmental protection level. Great changes have taken place, but in people's consciousness, especially in the increasingly luxurious requirements of urban life, there is a certain limit. From these perspectives, the future of bamboo flooring is indeed infinitely bright.

In addition to market and cultural factors, consumers' doubts about bamboo flooring have also hindered the development of the bamboo flooring market. Consumers in the South worry that the damp environment will make bamboo flooring pests and mildew; northern consumers worry about whether the moisture content of bamboo flooring meets the requirements in the dry climate. In fact, these concerns can be dispelled if more attention is paid to the movement of the bamboo flooring industry and understanding of bamboo flooring products.