Analysis: "Common problems" in the sanitary industry

Bathroom ceramics are purely exotic and they have been in China for more than 20 years. It is true that at present, the total output of domestic companies ranks first in the world, but if you think of as many as 3,000 companies and countless low-end products, this result is hardly prideful.

For a long time, China's sanitary ware companies have been in a passive and disadvantageous position in the domestic market. They can only conduct internal vicious competition in the low-end market, and it is difficult to enter the high-end, high-margin products market occupied by foreign brands. In the international arena, domestic products have increasingly become synonymous with low-end products.

"Product counterfeiting has become a common problem in the sanitary ware industry." In a word from a CEO of a Guangdong industrial company, "In China, many products in this industry can be made with the same products as long as professionals can take a look." The high cost of R&D makes it possible to quickly “make a comeback” and it is understood that the innovation in modeling has become a burden on companies.

“The shape can be stolen, but science and technology can't be learned easily.” Mr. Chen, general manager of Fujian Sanrong Sanitary Ware Co., Ltd. said: “If you look like an international big brand, you cannot steal advanced sanitary technology. This is the backwardness of the Chinese goods. The essential."

In addition to leading design and high-end quality, technology is one of the brand concepts that foreign bathroom ceramics attaches great importance to. Wu Juncai, general manager of American Standard Sanitary Ware Co., Ltd. China, said that American Standard has been paying attention to sanitary sanitary ware. The two major elements of technology and design are the biggest brand support. By adding healthy elements in the design and using leading technology to achieve these solutions, the international sanitary ware industry has shifted from product competition to innovation and technology competition.

Today, the application of technology has become the most important weight in the high-end bathroom market competition. In addition, American international standard, TOTO, English pottery and other international predators have invested and built factories in mainland China. The production and sales localization campaign is vigorous and vigorous, basically eliminating the low production cost of domestic products. As a result, domestic products have failed in the high-end sanitary ware market. Therefore, enterprises must pay attention to scientific and technological innovation, and must increase investment in scientific research in order to occupy a place in the competitive market.