2014 steel doors industry will flourish

Many steel and wooden door companies encountered difficulties in the winter, and many steel and wooden door companies are looking forward to the arrival of the “spring” of the steel and wood door market. The cold winter of steel-wood door companies will soon pass, and the steel-wood door industry will also usher in a vibrant spring in the coming markets.

This winter is particularly cold physically and mentally. Affected by the regulation of the property market, the appreciation of ***, and the rise in raw material costs, the steel and wood door market can be said to have encountered a temporary downturn. Many steel and wooden door companies are also in the doldrums and feel that their hopes are small. It is normal for a market to experience a period of downturn, and steel-wood door companies cannot be sluggish. Steel-wood door companies must also face the steel-wood door market with a positive attitude. The steel-wood door market will still have many opportunities in the next development.

As the terminal circulation market for steel and wooden door building products, the store has a decisive role in the industry. Some store managers told Jiuzheng.com that the situation of the market downturn is indeed present, and that companies should identify their own positioning based on their own characteristics. The current market situation is relatively light, but as long as we identify the positioning and customer groups, there will still be spring in the “converse market”. From now until the end of the year, the store will conduct several group purchases to offer discounts to specific consumer groups. The responsible person said that the next Christmas and New Year's Day, the Spring Festival will be a very good sales opportunity.

In the face of the “cold” market environment, where is the biggest change in the industry? The industry generally believes that “changing business by dealers” is the biggest change in the industry. The most important thing for an enterprise is to do a good job of service and the brand's influence. With a strong brand influence, the product will naturally have a broad sales channel. Mr. Yin, a deputy general manager of a well-known home furnishing plaza in Beijing, believes that when the current home building materials industry has not yet reached its "icy" status, there is a climax in the development of things, and when there are good ones, there is full confidence. When it is not good, it should be more confident. As an important consumer channel for products, the stores need to use the same attitude as before and play a leading role. Because each of our actions and attitudes affects the development of the industry.

The development potential of the steel-wood door industry in the suburban market in the first-tier cities is huge. First, suburban housing prices are much cheaper than those in the urban areas. In addition, with the development planning for road traffic, more residents in the surrounding areas have chosen to go to professional big-store sales. Although the overall environment of the steel and wood door industry is not very good at present, it is expected that over time, the suburbs will become a battleground for the military in the industry.

In the next development, steel-wood door enterprises must strengthen the construction of channels to open up more roads. In this year, many steel-wood door companies may conduct strong alliances or integration of channels. These are the roads that steel-wood door companies want to develop in the market in various ways. Steel-wood door companies must provide sufficient energy to welcome the arrival of the market in the coming markets. Steel-wood door companies must seize opportunities and actively develop in the next market.